... nika  But there are already methods and tools that help avoid such risky situations and allow the product to take a different path. Comment from Yemi Oyepeju(@uxyemi): Great question. I d say influencer marketing is risky yet flourishing at the same time. So many pain points still exist ghosting, hidden pricing, and slow negotiations. That s why we re working on an auction-based model for sponsorships, hoping to reduce some of those risks for both brands ... ... opportunity"? What should it be? Comment from Nika(@busmark_w_nika): @ixord  Gauss curve. When nobody does it = risky (because the market is not prepared and it is unknown). When many people do it = risky (too many competitors