... actually explain why your logo, colours, and visual identity look the way they do? And does it even matter in a world where products are being built at an insane speed, almost like they re coming off a conveyor belt? Because honestly, if levelsio had spent ages perfecting the branding for every single one of his 70+ projects, he d probably still be stuck on product #4, debating the best possible variations. Comment from Samran Elahi(@samran_elahi): @busmark ... ... followed the same logic: modern and techy because there's serious product intelligence under the hood, but approachable because the whole point is making smart shopping feel effortless, not like operating a Bloomberg terminal. :) Does branding matter in the conveyor