So here's what happened. We were running campaigns, watching our click metrics climb, feeling pretty good about performance. Then we started digging into where those clicks actually came from.

Half of them were bots.

Not simple ones either. Headless browsers mimicking human behavior perfectly. Selenium scripts automating clicks at scale. Click farms using mobile devices. Advanced stuff rotating IPs, spoofing geolocation, faking mouse movements, generating realistic referrer patterns. Fingerprinting evasion. Timing tricks. Some were so good they looked completely human.

We realized most link tools just count clicks. They don't ask if those clicks are real.

We just wrapped the Orbit Awards for AI Dictation and now we re moving to the next category: AI Automation.

This one is for the tools that actually do work for you clearing chores, running workflows in the background, or quietly taking over a chunk of your week without turning into another dashboard you have to babysit.

@OpenAI just launched ChatGPT Atlas, its own browser for macOS that bakes the model right into every tab. You can highlight text to summarize or rewrite it, chat alongside any site, and keep the AI open in a split view while you browse.

It even remembers what you ve been doing over time, though that s already raising privacy flags.

What s interesting is that Atlas doesn t feel like a new product it just feels like ChatGPT trying to absorb the browser itself.

The maker of Dia and @Arc has been acquired by Atlassian, maker of @Jira and @confluence .

We are currently looking for some new possibilities in the AI era, and browsers seem to be a good starting point. What capabilities do you think browsers should have in the AI era? Or, will browsers still exist in the future?

I'd like to share my thoughts first. I believe an AI browser should be a small AI OS:

1. Excellent reading experience, with summarization and generalization capabilities.

2. AI Agent capabilities, with the ability to automate most operations and predict behavior.

3. An AI Agent Store, replacing the current plugin system.

4. A good AI browser is a good MCP Services.

5. A good AI browser must have excellent privacy management features.