Not Having a Free Tier or Free Trial for your product?
Arpit Mishra
4 replies
Hi All - Quick question for anyone who works at a B2B SaaS company.
Do you have experience with removing the Free Tier or Free Trial on your product?
If yes, how did you remove the initial friction? Or what worked best in converting them to paying customers?
Replies
Mark Sachintha@marksachintha
Free tier always helps.
Try to offer something for free, but if it's not possible at least provide a money-back guarantee. That would help reduce the initial friction.
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Launching soon!
I am currently evaluating pricing and I think it boils down to a few different schools of thought and what your goals are for adoption. Are you 1. looking to make money and scale revenue or are you 2. looking for mass adoption of your product + looking to get as many users as possible.
As Vishnu said - retaining a free trial away from a freemium model can be a solid middle ground. With so much competition it is hard to ask people to pay top dollar for a product they haven't been able to try.
I think Free Trials really are beneficial in allowing people to try it. However, it can cause a bottle neck when people are asked to input payment information to access that free trail. I think it is a better practice to offer the free trial then block access until payment is received or the account is upgraded.