I’m Greg Isenberg, CEO of Late Checkout. AMA 🔥
I spend all my time thinking about community-based products and web3. Ask me anything about what I mean by that, where the world is going, which products I love, or whatever else is on your mind. Literally, ask me anything!
Over the last few years, Reddit has added functions that slowly make it look like a social network, turning away from the almost completely anonymous site it once was. Do you reckon there will one day be Reddit influencers like there are Instagram or TikTok influencers? Obviously there always have been "celebrities" like /u/ShittyWaterColour or /u/GallowBoob, but I'm talking about a much higher level of celebrity like we see on Instagram and TikTok.
As a Community Manager for several successful NFT projects, I'm seeing most of these communities adding the same channels, roles, engagement activities where they all end up looking alike -- are we waiting on a newer alternative to Discord and Twitter (Spaces) to break this behaviour or is the end result of homogeneity basically baked in?
@sat2 I'm so happy you asked this. Twitter is pretty good at broadcast (getting your message out there) and Discord is pretty good at intimacy (having small group conversations). That being said, both are far from perfect and I expect many startups to compete over the next 6-12 months. Example: Metalink.com (disclosure: Late Checkout invested) is an NFT-native Discord. More will come out.
Hi Greg, community monetization beyond newsletters and ads/sponsorships is not very common. What are some of the community monetization models you have seen that are interesting/higher margin/scalable? We have been thinking of monetization through launching a public fund where community members are investors in the fund. Have you seen successful examples of monetization via launching a fund (public or private)?
On earth to contribute and create value.
@imdaeshawn Metrics to track: 1. Daily active users (DAU)/total users = 50%+ 2. DMs/group chat messages = I call this the friendship index. How many people are talking in the main channels and moving to DMs to build friendships 3. A health metric of your choosing. iI's important that your community isnt toxic. How I'd go about acquisition/engaging: Build rituals and create channels around milestones. Give people reasons to come back! If you do this, word of mouth will generate and that solves your acquisiton problem. I might also start by making it invite-only at first to build buzz.
Founder of Friday Genius
1. Why you don't focus on one product to grow it to unicorn but make few ones under studio? 2. How did you start studio? Did you get funding? How do you pay your employees at the beginning? Please expand. 3. How long did you think about your studio name? Do you think this is important? Same for domain. 4. What are you the best products and why? 5. What your communities are you the most proud of? 6. If you could pick one project to focus on as first time founder - maker, what would you make and why? 7. What cryptos do you hodl? 8. What question would you like to get but nobody asked before? 9. Top 3 newsletters, blogs, YT channels and people on Twitter to follow. PS. If you're looking for the best startup generalist for consulting - here I am!
@dawidzamkowski 1. Why you don't focus on one product to grow it to unicorn but make few ones under studio? More fun/creative to work on multiple products 2. How did you start studio? Did you get funding? How do you pay your employees at the beginning? Please expand. Self-funded it. 3. How long did you think about your studio name? Do you think this is important? Same for domain. I keep an iOS note of words/phrases I like. I launched an event series in Brooklyn called Late Checkout. I took it from note to event and really liked it. It just stuck 4. What are you the best products and why? That's like choosing a favorite child! 5. What your communities are you the most proud of? Crypto College. So cool that people have been learning, building and collaborating which each other and I brought them together. Warms my heart! https://cryptocollege.latechecko... 6. If you could pick one project to focus on as first time founder - maker, what would you make and why? One that you can stop thinking about and that will can set you financially free 7. What cryptos do you hodl? Lots but I'm mostly ETH with some BTC/SOL/LINK/MATIC (not financial advice) 8. What question would you like to get but nobody asked before? Are you having fun? No one asks that and more people should. (the answer is hell yes!) 9. Top 3 newsletters, blogs, YT channels and people on Twitter to follow. 1. Andrei Jikh (demystifies finance and that's crucial) https://www.youtube.com/c/Andrei... 2. Jack Butcher (understands the power of design + memes and that's crucial) https://twitter.com/jackbutcher 3. The Late Checkout Newsletter we just launched called Room Service (biased) https://www.getrevue.co/profile/...
@tyreljohnson 1. Hard to give one-size-fits-all answer to that but as a framework think about creating NFT projects that are not cookie-cutter at all. What's new and interesting about your project? And focus it on a particular community (ie: WoodiesNFT focused on outdoor community) 2. Tbh, I dont know. I've only ever been to 1 web3 event. I just hang out online on Discord and Twitter.
Hey Greg, I’m involved with a community-managed digital currency project (that is all distributed without premines/ICOs etc), which is now going to collaborate with a small game studio. There is an MMORPG game being built by the game studio which is planned to go live in phases and with this collaboration, both projects will be looking to build an ecosystem for cloud gaming platform/infrastructure along the way as their common goals, and there will be a limited amount of NFTs which will be used for fundraising purposes (modest amounts if I may say to keep the progress going + for marketing), on the crypto side the team is working and looking to build all voluntary basis to achieve mentioned vision/goals. The game itself will target to create artificial intelligence with emotion through collaboration from people around the world. Not really focused on the Play-To-Earn trend as creators are caring/concerned about the quality of the game itself, might say maybe something closer to the Play-And-Earn concept could apply. The NFTs referred above will not only provide an early access key to the game but also provide mini companions for additional in-game activities, along with staking components etc. Coming to my questions; - Do you believe such a way to raise funds is a viable tool? - From a marketing perspective, what would you do to increase awareness of such a raise? What kind of collaborations would you seek to make this raise successful? - I know you believe in community power, I do too, but do you think a community can form/grow/sustain without enough funds for marketing? Nowadays all of these NFT projects/minting days seem similar, repetitive and as some of the other people mentioned here, the chat mediums / engagement etc are becoming all the same. Surely there will be quality projects which will not have enough reach and vice versa. I wanted to hear from someone who's been in the field for some time, thanks for your feedback; appreciate it if you've made it till here :)
@xquadcolx Yes you could totally raise funds that way. Lots of folks are using NFTs for fundraising/marketing/retention. Bring in aspirational/cool influencers for your target community. Make them apart of the NFT drop. Attach a social cause to get people excited. A community must be a sustainable community so there needs to be a small amount of funds to keep it going. But that number is small.