Greg Isenberg

I’m Greg Isenberg, CEO of Late Checkout. AMA 🔥

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I spend all my time thinking about community-based products and web3. Ask me anything about what I mean by that, where the world is going, which products I love, or whatever else is on your mind. Literally, ask me anything!
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Josh Weinstein (韦恩)
Are you single?
Hoda Mehr
@joshrweinstein Is there a backstory here that I don't know? Sounds like a strange question to ask. Why would 6 people upvote this?!!!
Josh Weinstein (韦恩)
@hodamehr1 uh, he's hot duh?
Greg Isenberg
@joshrweinstein Not single, sir!
Josh Weinstein (韦恩)
Hoda Mehr
Hi Greg, community monetization beyond newsletters and ads/sponsorships is not very common. What are some of the community monetization models you have seen that are interesting/higher margin/scalable? We have been thinking of monetization through launching a public fund where community members are investors in the fund. Have you seen successful examples of monetization via launching a fund (public or private)?
Greg Isenberg
@hodamehr1 1. Events 2. NFTs 3. Cohort based courses 4. Ask your audience what they would pay for. What are their pains? Build a prototype and charge for it monthly 5. Funds (ie: so many newsletters have funds now like Not Boring with Packy which is a great newsletter/great fund)
Hoda Mehr
@greg_isenberg Thanks! We already have subscription, and that's been growing with a good pace. Wonderfing if you have seen examples of community-based funds that have succeeded? Thanks
Sat Panesar
As a Community Manager for several successful NFT projects, I'm seeing most of these communities adding the same channels, roles, engagement activities where they all end up looking alike -- are we waiting on a newer alternative to Discord and Twitter (Spaces) to break this behaviour or is the end result of homogeneity basically baked in?
Yaroslaw Bagriy
@sat2 We're solving this problem with Playgroup. Let me know your thoughts https://playgroup.community/
Greg Isenberg
@sat2 I'm so happy you asked this. Twitter is pretty good at broadcast (getting your message out there) and Discord is pretty good at intimacy (having small group conversations). That being said, both are far from perfect and I expect many startups to compete over the next 6-12 months. Example: Metalink.com (disclosure: Late Checkout invested) is an NFT-native Discord. More will come out.
David Sawyer
1. Most underhyped thing of this decade? 2. Opinion you hold that most would disagree with?
Greg Isenberg
@davidsawyer1 1. avoiding venture capital 2. service businesses are a good time and a good business if you structure correctly
Ste
@greg_isenberg ☝️☝️☝️ Controversial but god damn, so true. Especially #1 - got the same feeling after watching so many YC videos and seeing products like Pipe thrive
Vulture Capitalist
What advising do you do for Reddit?
Greg Isenberg
@vulturecaptlist Product strategy
Jessie
@vulturecaptlist @greg_isenberg Do you think we should gather feedback from users monthly or quarterly? Our current strategy: we do monthly changes to serve our users better. Would like to hear your thoughts on what is the most effective product strategy technique for an app.
Greg Isenberg
@vulturecaptlist @jessie_m Have a group chat and speak to them often. Monthly doesnt sound like enough!
Jessie
@vulturecaptlist @greg_isenberg Oh I like the idea, thank you so much for sharing your perspective, much appreciated!
Rucha Joshi
@vulturecaptlist @greg_isenberg @jessie_m Yea I have a. background in user research. and I'd say talk/listen to 3-4 users at least once a week.
Dawid Zamkowski
1. Why you don't focus on one product to grow it to unicorn but make few ones under studio? 2. How did you start studio? Did you get funding? How do you pay your employees at the beginning? Please expand. 3. How long did you think about your studio name? Do you think this is important? Same for domain. 4. What are you the best products and why? 5. What your communities are you the most proud of? 6. If you could pick one project to focus on as first time founder - maker, what would you make and why? 7. What cryptos do you hodl? 8. What question would you like to get but nobody asked before? 9. Top 3 newsletters, blogs, YT channels and people on Twitter to follow. PS. If you're looking for the best startup generalist for consulting - here I am!
Greg Isenberg
@dawidzamkowski 1. Why you don't focus on one product to grow it to unicorn but make few ones under studio? More fun/creative to work on multiple products 2. How did you start studio? Did you get funding? How do you pay your employees at the beginning? Please expand. Self-funded it. 3. How long did you think about your studio name? Do you think this is important? Same for domain. I keep an iOS note of words/phrases I like. I launched an event series in Brooklyn called Late Checkout. I took it from note to event and really liked it. It just stuck 4. What are you the best products and why? That's like choosing a favorite child! 5. What your communities are you the most proud of? Crypto College. So cool that people have been learning, building and collaborating which each other and I brought them together. Warms my heart! https://cryptocollege.latechecko... 6. If you could pick one project to focus on as first time founder - maker, what would you make and why? One that you can stop thinking about and that will can set you financially free 7. What cryptos do you hodl? Lots but I'm mostly ETH with some BTC/SOL/LINK/MATIC (not financial advice) 8. What question would you like to get but nobody asked before? Are you having fun? No one asks that and more people should. (the answer is hell yes!) 9. Top 3 newsletters, blogs, YT channels and people on Twitter to follow. 1. Andrei Jikh (demystifies finance and that's crucial) https://www.youtube.com/c/Andrei... 2. Jack Butcher (understands the power of design + memes and that's crucial) https://twitter.com/jackbutcher 3. The Late Checkout Newsletter we just launched called Room Service (biased) https://www.getrevue.co/profile/...
Dawid Zamkowski
@greg_isenberg Thanks! I see that your products are still coming. So, you don't have any revenue from them beside community? What are your streams of income? I think running studio like that costs a lot of money.
Greg Isenberg
@dawidzamkowski Some of our products make money so we reinvest in the studio
Dawid Zamkowski
@greg_isenberg which ones? Do you have "open startup"? Where can I find your portfolio? I'd love to study them a bit. Do you get an investors for your products? If yes, on which stages? How do you build a relationships with investors?
Greg Isenberg
@dawidzamkowski We keep it low key. 2022 we'll come out a bit more public with what we're behind. We haven't raised external capital for any of our studio products.
Philipp Meder
Over the last few years, Reddit has added functions that slowly make it look like a social network, turning away from the almost completely anonymous site it once was. Do you reckon there will one day be Reddit influencers like there are Instagram or TikTok influencers? Obviously there always have been "celebrities" like /u/ShittyWaterColour or /u/GallowBoob, but I'm talking about a much higher level of celebrity like we see on Instagram and TikTok.
Greg Isenberg
@phimema I cant comment on Reddit's strategy unfortunately. All opinions here my own!
Bryson M.
Hi Greg! Do you think that the Metaverse is going to take off? And how do you think it is going to effect socialization between others?
Greg Isenberg
@bryson_m_ The "metaverse" has been taking off since 1995 IMHO
Daeshawn Ballard
GM, Greg! In your opinion, what are the characteristics of a quality web3 community and how would you go about acquiring and engaging with those first 10-100 members?
Greg Isenberg
@imdaeshawn Metrics to track: 1. Daily active users (DAU)/total users = 50%+ 2. DMs/group chat messages = I call this the friendship index. How many people are talking in the main channels and moving to DMs to build friendships 3. A health metric of your choosing. iI's important that your community isnt toxic. How I'd go about acquisition/engaging: Build rituals and create channels around milestones. Give people reasons to come back! If you do this, word of mouth will generate and that solves your acquisiton problem. I might also start by making it invite-only at first to build buzz.
Greg Mushen
What are the areas of web3 that excite you the most?
Greg Isenberg
@gregmushen NFT communities that actually add something new/cool to the ecosytem/world and how do DAOs play a role in coordinating people/communities/capital
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