There's many possibilities and it depends a lot on the business itself but I personally go for that when marketing for launch:
1. Inbound Content Creation: Focus on viral content with several channels omni-platforms (Youtube shorts, Tiktok, Facebook Reels, Instagram Reels -> highest viral potential). All those sub channels redirect to the main channel which redirects to the landing page. Always focus on either story telling or riding the trends (inspired from contextual advertising strategies from Ryan Reynolds)
2. Outbound List building: Manual outreach to build a list that started 3 months ago and we still haven't launched (beta launch on Feb). As we have an AI tool, we spot where the people interested in AI are congregated and directly reach out from there. For example, insta influencer talking about AI they often promote AI tools and we see the interested people in the comment section and directly go and reach out.
3. Friends & Network: Critical for first review and building first traction
4. All those above should serve to build your community and should redirect to some channel on Slack/Discord/community platform to keep people updated.
Report
1. Identify our target audience.
2. Create a compelling product message.
3. Utilize online platforms for digital marketing.
4. Leverage social media for promotion.
5. Optimize our website for search engines.
6. Implement email marketing campaigns.
7. Collaborate with influencers for wider reach.
8. Attend industry events and trade shows.
9. Offer promotions or discounts to attract customers.
10. Collect and showcase customer testimonials.
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