Vlad Calus
Vlad CalusCMO at Planable

What are the best apps for social media managers?

Looking for the best tools for social media managers, I want to understand more the stack of marketers and SMMs worldwide, what do you use every day and how it interacts with other products? :)
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20 recommended
  1. 26

    Create a custom Twitter experience.

    Tejas Kinger
    Tejas Kinger20SaaS Product Marketing @ Freshworks Inc · Written
    Tweetdeck is another great tool to manage your twitter feed. Create streams with specific keywords/hashtags/handles to stay on top of whatever you need while you're on twitter.
  2. 18

    The command center for your social media team

    Vlad Calus
    Vlad Calus9CMO at Planable · Written
    Vlad Calus made this product
    Planable is the most visual platform to create social media campaigns, collaborate on posts, exchange and give feedback, get posts approved and schedule to Facebook, Twitter, Instagram and LinkedIn. It's a great choice for social media managers that: - collaborate on their posts - brainstorm ideas - ask for approval - manage multiple pages/clients in the same time You can easily sign up at - planable.io
    • James Qualtrough
      James QualtroughCo-Founder @ Slidecraft.com

      I've used this for some time and love the platform. It's simple to use and has been expanded to cover all the main social channels we manage for clients.

      Comments (2)
    • Arun Sathiya
      Arun SathiyaHappiness Engineer, Automattic

      I like two features: inviting teammates to approve posts and suggest edits, saving posts to public Facebook and Twitter pages that I do not own, so that these can be chosen to be published or not by the page's owner on their Planable account.

  3. 17

    Better Google alerts.

    Tejas Kinger
    Tejas Kinger20SaaS Product Marketing @ Freshworks Inc · Written
    Mention is great if you're looking for a social media tool that helps you stay on top of all mentions for your brand on social media. Think of it like Google alerts for social media.
  4. 13

    Create interactive Facebook live videos in few clicks

    Khalil Fadhel
    Khalil FadhelSoft Eng, e-neur and art enthusiast · Written
    Khalil Fadhel made this product
    It doesn't help you manage you current content but helps you create live videos tended to increase organic engagement on Facebook.
  5. 9

    Keep track of your brand online.

    Jakub Rogalski
    Jakub Rogalski39Community Manager at Brand24 · Written
    Jakub Rogalski made this product
    This is a slightly biased recommendation but I reckon a social media monitoring tool is a must-have in a social media manager's toolkit. There's more to this tool than just monitoring keyword mentions and you can make use of analytical features measuring the performance of your brand on social media with metrics such as a number of mentions, social media reach, engagement such as likes, shares, and comments, etc. You won't be able to schedule and publish content with it but it can be used in terms of social media management nevertheless.
    Daria Zwierz
    Daria Zwierz10Online Community Enthusiast · Written
    A very good tool!
    • Matt Pliszka
      Matt PliszkaCEO & co-founder @ pickSaaS.com

      Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.

    • Mateusz Kurleto
      Mateusz KurletoTech entrepreneur and investor @Neoteric

      A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.

  6. Definitely the best out there in my opinion. Comprehensive yet super simple to use.
    Comments (1)Share
    Arun Sathiya
    Arun Sathiya4Happiness Engineer, Automattic · Written
    One of the finest social media marketing tools. Schedule post and track analytics at its best.
  7. Arun Sathiya
    Arun Sathiya4Happiness Engineer, Automattic · Written
    Crowdfire is super powerful too. It's rich and feature packed with deep insights on followers.
  8. Paul Shuteyev
    Paul Shuteyev7Founder/StartupRadius, CMO/PromoRepublic · Written
    Scans a Facebook page and shows scores, rates and recommendations on what to improve and how to do it. Free web tool.
  9. 3
    OneUp 2.0

    Schedule and automatically repeat posts on social media

    Davis Baer
    Davis BaerCo-Founder of OneUp · Written
    Davis Baer made this product
    I might be a little biased, but OneUp is a Meet Edgar alternative that works with Facebook, Twitter, Pinterest, LinkedIn, and Google Plus - at a fraction of the price. With OneUp, you can easily schedule evergreen posts to be recycled for a specific number of times, at set intervals. For example, if you want to share your latest blog post once a month for the next 3 months, you can do that in about 10 seconds. Like OneUp, MeetEdgar allows you to recycle your evergreen posts, but it requires that you upload posts to a queue. The more content you add to your queue, the less frequently your posts will resurface. Depending on what you're looking for, MeetEdgar could be a great solution. However, many people just want their posts to be recycled at a set interval, like "once a month for the next 3 months", without having to do the mental calendar math: "If I have 56 posts in my queue and I add my blog post, how often will it be republished if I am sharing 3 posts a day, but adding 2-5 more each week?"
    • Great tool for anyone who wants to easily manage social media accounts from small to large. Support is A-1: quick, accommodating, flexible and smart. I've tried a few different tools, and OneUp is the most comprehensive.

    • Ruslan Khisamov
      Ruslan KhisamovCDO, Shaker

      As an active user, I will say directly that such repetitive posts are very shaking and begin to look like spam

  10. 2

    A complete marketing calendar and social media planning tool

    Nora Conrad
    Nora ConradOwner of NoraConrad.com · Written
    It's a bit pricey but it;s worth the splurge. I manage 5 clients and charge them a "systems fee" to help me cover the cost. This is the easiest calendar tool for social media managers on the market.
  11. Lumen5 is an awesome secret squirrel tool for turning content into promo videos. You can also use it to create quick videos for anything else. Comes with a wide range of stock imagery and videos. Easy to learn UI. Brandable.
  12. Tejas Kinger
    Tejas Kinger20SaaS Product Marketing @ Freshworks Inc · Written
    HootSuite is a wonderful tool too! View your social media channels in real time in the form of parallel streams, create and respond to posts from within HootSuite.
    Comments (3)Share
  13. John Ababseh
    John Ababseh10Epiphany Enthusiast · Written
    Hubspot is awesome for tracking social media accounts, seeing what channels drive the most engagement, and what to track to turn that engagement into actionable items.
  14. 1

    At the heart of your brand

    Ariel Long
    Ariel LongGrowth with tech · Written
    Keep all your files, stock images, product images, videos etc. in one place and find the right one you need within seconds.
    • Emily Ann Kolvitz
      Emily Ann KolvitzDAM librarian, consultant, remote worker

      It's like Google Drive, Box, Dropbox, and WeTransfer had a baby, with their best traits and some added bonuses. Basically, you get a free digital library that anyone you invite can access from anywhere with an internet connection. Upload is incredibly fast.

      Videos you upload convert and you can watch them/play them in your library. You can preview all sorts of file types, filter on tags and categories (multi-faceted search), and make your portal more unique through custom colors, tag and category list, and your logo. Best part is new features are being added every day.

    • Yvonne
      YvonneCMO at Unless.com

      It's a new product, so I believe they'll add more functionalities soon. Will keep an eye on it.

  15. 1
    Pablo by Buffer

    Create engaging images for your social media posts in 30s

    Anne-Sophie Pereira
    Anne-Sophie PereiraOnline Insights Manager · Written
    To create engaging images quickly
  16. 1

    Identify the most shared links and key influencers

    Anne-Sophie Pereira
    Anne-Sophie PereiraOnline Insights Manager · Written
    Check what is trending
    • Brea Ninetynine
      Brea NinetynineAssociate Marketing Manager, 99designs

      We use Buzzsumo nearly every day at 99designs as part of our content strategy. Before we start writing any content piece we use the content watcher to research similar articles on the topic and see what gets the most shares. After the article publishes we use the influencer search to find relevant influencers to share the article with. A great tool to build your content creation and distribution strategy!

    • Sutrishna Saha
      Sutrishna SahaDigital Marketing Manager

      I am using Buzzsumo more than 1 year now. IT is very helpful for content marketing & research.

  17. 1

    The super-easy way to see news from your friends

    Anne-Sophie Pereira
    Anne-Sophie PereiraOnline Insights Manager · Written
    Check what is trending among YOUR community/friends
  18. As a social media manager, I got more than one account. That's why it's really inconvenient to log in and log out over and over again. AppLock has a feature that you can manage multiple SNS account at the same time, that just makes things so much easier for me. More importantly, you can lock up all your app by using this app.
  19. Post66
    Post66Post66 Social Media Management App · Written
    User-friendly and affordable social media management app. Features: - Connect as many accounts as you like. - Post to all your social media platforms at the same time. - Supported platforms: Facebook, Twitter, Pinterest, Instagram, LinkedIn. - Free one month trial. - Analytics.
    Very useful tool, especially if you manage a lot of accounts.
  20. Mobile security is more and more important nowadays, that’s why I think no matter who you are, what you do. You will need an app to protect your phone! I am using this app called ‘AppLock’, which is amazing because it can lock all of my apps, images even videos. This app is always on my list when it comes to app recommendation. The one thing that I like the most about this app is that it can take photos of the person who’s trying to unlock your phone! This feature is really funny because I always got the intruder selfie notification from my kids. They are trying really hard to unlock my phone for video games. If you are a cautious people, you really do need one of this app.