Vlad CalusCMO at Planable

What are the best apps for social media managers?

Looking for the best tools for social media managers, I want to understand more the stack of marketers and SMMs worldwide, what do you use every day and how it interacts with other products? :)
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19 recommended
  1. 26
    Tweetdeck

    Create a custom Twitter experience.

    Tejas Kinger20SaaS Product Marketing @ Freshworks Inc · Written
    Tweetdeck is another great tool to manage your twitter feed. Create streams with specific keywords/hashtags/handles to stay on top of whatever you need while you're on twitter.
    CommentsShare
  2. 17
    Mention

    Better Google alerts.

    Tejas Kinger20SaaS Product Marketing @ Freshworks Inc · Written
    Mention is great if you're looking for a social media tool that helps you stay on top of all mentions for your brand on social media. Think of it like Google alerts for social media.
    CommentsShare
  3. 11
    Planable

    The command center for your social media team

    Vlad Calus3CMO at Planable · Written
    Vlad Calus made this product
    Planable is the most visual platform to create social media campaigns, collaborate on posts, exchange and give feedback, get posts approved and schedule to Facebook, Twitter, Instagram and LinkedIn. It's a great choice for social media managers that: - collaborate on their posts - brainstorm ideas - ask for approval - manage multiple pages/clients in the same time You can easily sign up at - planable.io
    CommentsShare
    • James QualtroughCo-Founder @ Slidecraft.com

      I've used this for some time and love the platform. It's simple to use and has been expanded to cover all the main social channels we manage for clients.

    • Arun SathiyaHappiness Engineer, Automattic

      I like two features: inviting teammates to approve posts and suggest edits, saving posts to public Facebook and Twitter pages that I do not own, so that these can be chosen to be published or not by the page's owner on their Planable account.

  4. 13
    Klasmic

    Create interactive Facebook live videos in few clicks

    Khalil FadhelSoft Eng, e-neur and art enthusiast · Written
    Khalil Fadhel made this product
    It doesn't help you manage you current content but helps you create live videos tended to increase organic engagement on Facebook.
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  5. 9
    BRAND24

    Keep track of your brand online.

    Jakub Rogalski34Community Manager at Brand24 · Written
    Jakub Rogalski made this product
    This is a slightly biased recommendation but I reckon a social media monitoring tool is a must-have in a social media manager's toolkit. There's more to this tool than just monitoring keyword mentions and you can make use of analytical features measuring the performance of your brand on social media with metrics such as a number of mentions, social media reach, engagement such as likes, shares, and comments, etc. You won't be able to schedule and publish content with it but it can be used in terms of social media management nevertheless.
    CommentsShare
    Daria ZwierzOnline Community Enthusiast · Written
    A very good tool!
    CommentsShare
    • Mateusz KurletoTech entrepreneur and investor @Neoteric

      A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.

    • Matt Pliszkadiscovering SaaS apps at picksaas.com

      Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.

  6. Anne-Laure Le Cunff11Entrepreneur + mental health advocate. · Written
    Definitely the best out there in my opinion. Comprehensive yet super simple to use.
    Comments (1)Share
    Arun Sathiya4Happiness Engineer, Automattic · Written
    One of the finest social media marketing tools. Schedule post and track analytics at its best.
    CommentsShare
  7. Arun Sathiya4Happiness Engineer, Automattic · Written
    Crowdfire is super powerful too. It's rich and feature packed with deep insights on followers.
    CommentsShare
  8. Paul Shuteyev7CMO, PromoRepublic · Written
    Scans a Facebook page and shows scores, rates and recommendations on what to improve and how to do it. Free web tool.
    CommentsShare
  9. 2
    CoSchedule

    A complete marketing calendar and social media planning tool

    Nora ConradOwner of NoraConrad.com · Written
    It's a bit pricey but it;s worth the splurge. I manage 5 clients and charge them a "systems fee" to help me cover the cost. This is the easiest calendar tool for social media managers on the market.
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  10. Lumen5 is an awesome secret squirrel tool for turning content into promo videos. You can also use it to create quick videos for anything else. Comes with a wide range of stock imagery and videos. Easy to learn UI. Brandable.
    CommentsShare
  11. Tejas Kinger20SaaS Product Marketing @ Freshworks Inc · Written
    HootSuite is a wonderful tool too! View your social media channels in real time in the form of parallel streams, create and respond to posts from within HootSuite.
    Comments (3)Share
  12. John Ababseh10Epiphany Enthusiast · Written
    Hubspot is awesome for tracking social media accounts, seeing what channels drive the most engagement, and what to track to turn that engagement into actionable items.
    CommentsShare
  13. 1
    Bynder Orbit

    Your digital files organized & shared in one place, for free

    Ariel LongGrowth with tech · Written
    Keep all your files, stock images, product images, videos etc. in one place and find the right one you need within seconds.
    CommentsShare
    • Emily Ann KolvitzDAM librarian, consultant, remote worker

      It's like Google Drive, Box, Dropbox, and WeTransfer had a baby, with their best traits and some added bonuses. Basically, you get a free digital library that anyone you invite can access from anywhere with an internet connection. Upload is incredibly fast.

      Videos you upload convert and you can watch them/play them in your library. You can preview all sorts of file types, filter on tags and categories (multi-faceted search), and make your portal more unique through custom colors, tag and category list, and your logo. Best part is new features are being added every day.

    • YvonneGrowth Hacker

      It's a new product, so I believe they'll add more functionalities soon. Will keep an eye on it.

      Comments (0)
  14. 1
    Pablo by Buffer

    Create engaging images for your social media posts in 30s

    Anne-Sophie PereiraOnline Insights Manager · Written
    To create engaging images quickly
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  15. 1
    Buzzsumo

    Identify the most shared links and key influencers

    Anne-Sophie PereiraOnline Insights Manager · Written
    Check what is trending
    CommentsShare
    • Brea NinetynineAssociate Marketing Manager, 99designs

      We use Buzzsumo nearly every day at 99designs as part of our content strategy. Before we start writing any content piece we use the content watcher to research similar articles on the topic and see what gets the most shares. After the article publishes we use the influencer search to find relevant influencers to share the article with. A great tool to build your content creation and distribution strategy!

    • Sutrishna SahaDigital Marketing Manager

      I am using Buzzsumo more than 1 year now. IT is very helpful for content marketing & research.

  16. 1
    Nuzzel

    The super-easy way to see news from your friends

    Anne-Sophie PereiraOnline Insights Manager · Written
    Check what is trending among YOUR community/friends
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  17. As a social media manager, I got more than one account. That's why it's really inconvenient to log in and log out over and over again. AppLock has a feature that you can manage multiple SNS account at the same time, that just makes things so much easier for me. More importantly, you can lock up all your app by using this app.
    CommentsShare
  18. Post66Post66 Social Media Management App · Written
    User-friendly and affordable social media management app. Features: - Connect as many accounts as you like. - Post to all your social media platforms at the same time. - Supported platforms: Facebook, Twitter, Pinterest, Instagram, LinkedIn. - Free one month trial. - Analytics.
    CommentsShare
    Very useful tool, especially if you manage a lot of accounts.
    CommentsShare
  19. Mobile security is more and more important nowadays, that’s why I think no matter who you are, what you do. You will need an app to protect your phone! I am using this app called ‘AppLock’, which is amazing because it can lock all of my apps, images even videos. This app is always on my list when it comes to app recommendation. The one thing that I like the most about this app is that it can take photos of the person who’s trying to unlock your phone! This feature is really funny because I always got the intruder selfie notification from my kids. They are trying really hard to unlock my phone for video games. If you are a cautious people, you really do need one of this app.
    CommentsShare