Content is your best tool to do just that. Content allows you to:
Establish credibility
Show you understand their pain Build a connection before even reaching out When you post regularly whether it's about industry insights, product use cases, or personal experiences you start warming up your leads before you send that first email.
By the time you reach out, they already recognise you. They re already engaged. They already trust you.
I ve had a lot of conversations lately, and there s one pattern that keeps showing up. You launch. Signups roll in. Everything feels great. But as the product grows, pricing becomes a mess. More complexity. Harder to manage. And suddenly, you're stuck.
Do you double down on the product or stop and figure out pricing?
For most teams, it becomes one of two paths: Path 1: You treat pricing like a product. Features, tiers, plans, discounts it becomes its own development cycle. Path 2: You and your team scribble numbers into a spreadsheet and hope it works.
TL;DR: Anthropic refused to sign a contract with the Pentagon that would have allowed the U.S. military to use all of its models without restrictions. Anthropic insisted on an exception, and brace yourself, that its models cannot be used: 1) for mass surveillance of citizens, 2) for autonomous killing. Now the administration is threatening that if the founder of Anthropic doesn't change his mind by a certain date, they will come after him.
Google, OpenAI, and Musk (Grok) have all signed the contract.
Following Sam Altman's announcement over the past few hours, people have been speaking out massively about cancelling their OpenAI subscriptions and subscribing to Claude.
Being consistent with content is harder than building features. Here me out. Shipping a feature feels productive. There s momentum. There s code. There s progress you can measure.
Content? You show up. You write. You post. And most days, nothing happens.
No clear feedback loop. No passing test case. No deploy notification saying success. Just impressions. Maybe.
Building product rewards logic. Content rewards patience.
You shouldn t need to open five dashboards just to change pricing.
Now you don t.
Plug Cursor, Claude Code, VS Code, Gemini, Windsurf or any MCP-compatible client directly into your Flexprice workspace and prompt your billing infrastructure like it s code.
I posted a random thread on X about the cost of living in the Netherlands. Nothing about what we're building. Just genuine thoughts about life in the Netherlands.
It hit 1M+ impressions. And here's the weird part we got a ton of signups and paid users for Starnus from it. Without ever mentioning the product.
Meanwhile, my "here's what Starnus does" posts? Way less engagement.
This genuinely messed with my head. I'm sharing the actual X post below
Startup land rewards motion. Announcements, launches, funding headlines, feature drops - it all looks like acceleration.
But visible activity isn t the same as real progress.
Shipping fast doesn t mean you re building the right thing. Raising capital doesn t mean you found product-market fit. Talking about scale doesn t mean you solved anything painful.
A lot of ecosystems reward velocity because it s easy to measure. Markets reward outcomes because they re impossible to fake.
Subscription pricing struggles when value is variable. Pure usage pricing is accurate, but messy to explain, messy to predict, and easy to hate when the bill surprises you.
Credit-based pricing sits in the middle:
Simple for customers: I bought 10,000 credits
Flexible for teams: bundle tokens, GPU time, storage, calls into one unit
Better for finance: prepaid revenue, clearer burn, fewer billing shocks
Better for product: you can experiment with packaging without rebuilding billing every time
The bigger trend is this: We re moving from pricing as a plan to pricing as a runtime.
Last year we hired a design agency to build our marketing site for @Basedash. They did an incredible job. The headline makes it sound like I'm dunking on them, but I'm not. The site was genuinely great. They built it in Framer so we could manage content ourselves, which was a completely reasonable bet at the time (and something we explicitly asked for).
If I want to remove one company, I remove it everywhere. If I pause outreach, I double-check multiple tools to make sure nothing accidentally goes out.
Flexprice
