Shamim Rajani

Meta just launched Muse, its personal AI agent. AI agents have been everywhere lately, so seeing Meta enter the space was probably just a matter of time. But Meta has one huge advantage: distribution.

WhatsApp, Instagram, Facebook they already have billions of users.

Do you think Meta can become a serious player in AI agents?

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...

It's the first question friends asked when I showed them https://convert.softorino.com, and it's fair, free converters usually pay for themselves with ads, tracking, or your files. The honest answer: the catch is that some of you will like it enough to look at the paid Mac apps I work on. That's the whole model, a good free tool as the introduction. Launch is this Sunday (Aug 30), so before then I want to hear it straight: what makes you trust a free tool, and what instantly kills that trust?