Free, no ads, files never leave your device. So what's the catch?

It's the first question friends asked when I showed them , and it's fair, free converters usually pay for themselves with ads, tracking, or your files. The honest answer: the catch is that some of you will like it enough to look at the paid Mac apps I work on. That's the whole model, a good free tool as the introduction. Launch is this Sunday (Aug 30), so before then I want to hear it straight: what makes you trust a free tool, and what instantly kills that trust?

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Honestly, “files never leave your device” is already a strong trust signal. If that’s true and the tool stays transparent, I don’t really need much more convincing.

 That's the bet I'm making, that one honest sentence beats 10 trust badges. Transparent also has to mean staying transparent when something breaks, which is why I'm collecting the failure cases here before Sunday. Thanks for weighing in, this is exactly the input I wanted.

I think “files never leave your device” is a big trust point for me. I’d feel pretty comfortable using it

 That one sentence was the entire product decision, once files stay local the rest of the promises get easy to keep. Really glad it reads as trust and not as a gimmick.

I don’t expect everything to be free forever. i just want to know what happens to my files and what the free tool includes.

 Fair ask. Files get processed right in your browser and never touch a server, and the free tool is the whole tool: every format, no watermarks, no sign-up gate. If that ever changes it will say so on the page itself, not in fine print.

Free converters often come with hidden costs, like ads, tracking, or even your files, my friends pointed out as soon as I showed them —and honestly, they have a point.

So, here’s the honest truth: the only catch is brand discoveryy. We aim to provide a clean, user-friendly tool that leaves a positive first impression, encouraging some users to check out our range of paid Mac software.

With our launch just around the corner this Sunday (Aug 30), I’m eager to hear from this community: What factors make you trust a free web app right off the bat, and what’s an instant dealbreaker for you?