Been running a lot of outreach experiments lately and the data keeps surprising me.
LinkedIn DMs are getting better reply rates across the board. But cold email still books more meetings when the list is tight and the message is specific.
Cold email inboxes are just flooded right now. AI-generated copy everywhere and buyers have learned to ignore it. Standing out is harder but the upside is still real if you get the targeting right.
LinkedIn DMs feel more personal so people actually respond. The problem is connection request limits and platform crackdowns are making it painful to scale.
