Ivo Tzanev
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Sold 340 LTDs at launch. Nearly killed the product 18 months later.

The first week felt like validation. 340 customers, $50K in the bank, near the top of the charts. I thought I'd solved the cold start problem. What I hadn't worked through: I'd acquired 340 customers who paid once and had no incentive to churn. Which meant I had no recurring signal on what actually needed fixing. The feedback was noisy because everyone bought at different price points with...

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Aaron O'Leary
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