When we launched Starnus our competitors were charging $100+/month. So we thought let's undercut them. Start at $20. Make it a no brainer.

Signups were great. Payments? Almost zero.

Here's what actually changed our MRR:

1. Cheap pricing kills trust

Hey Product Hunters

We're back. And this time, with a much sharper focus.

When we first launched @Curatora , it was a content discovery and publishing tool. Over time, one thing became very clear from user conversations.

Publishing was not the hard part.
Finding strong, timely content ideas was.

I recently saw a marketer with 10k+ followers launch and finish 6th with 348 upvotes. They followed a proper pre-launch and post-launch plan, did everything right, and still the outcome felt unpredictable.

Now I m launching @Curatora next week.

I m not a marketer. I have a little over 1k followers. Of course, asking for support helps. But I also keep hearing that a large part of the Product Hunt community shows up mainly for their own launch, then goes quiet until the next one.

That makes me wonder: how much of success here is strategy, and how much is timing and network effect?

We added two Product Hunt badges to starnus.com.
#1 Product of the Day and #4 Product of the Week.

Feels good having them there. Thanks again to everyone who supported the launch.

First of all, I want to thank you for voting for us in yesterday's launch - you still can, the week is not over. HERE

Second thing, I summarised some things that I realised, reflected on, and maybe should have known sooner:

It s almost here for me. In three days, I ll be relaunching a major update for the app I have been collaborating with, and I ve set clear boundaries for myself about what I will and won t do before the launch. I guess these are some general, unwritten rules I try to follow

Definitely DON T:

• Accept offers from charlatans promising votes or engagement for money

• Send unsolicited messages begging for votes or support

• Spam other people s posts with launch announcements

I believe that your chances of becoming visible on this platform also depend on how credible you appear.

In the past, there were even bots on Product Hunt, which led to the introduction of certain measures:

One thing I ve consistently seen with Product Hunt launches is that most teams don t fail because of the product. They struggle because they launch in isolation. No feedback loop. No prep support. No real conversations with people who have done it before.
That s why we re opening a new WhatsApp group inside TOPTeam: The Open Product Team focused entirely on Product Hunt launches.
This is a dedicated space where product builders help each other:
- Prepare for upcoming launches
- Share Product Hunt links and launch plans
- Exchange honest feedback on positioning, copy, and visuals
- Support fellow makers on launch day and beyond
No noise. No vanity metrics. Just builders helping builders launch better.
If you re planning a Product Hunt launch. Or thinking about one in the future. You re welcome to join.
Comment PH Support and I ll share the invite link.

Curatora started as a content discovery and publishing tool. Along the way, we realized the real problem was not publishing faster. It was knowing what is actually worth publishing.

So we pivoted.

The new Curatora is focused on content idea discovery. It helps you find relevant signals, angles, and patterns instead of generating generic ideas.

If you care about thinking before posting and building content with intent, I would love for you to follow along. Launch details coming soon.

Not really much, and it annoys me a bit. In exactly 14 days (28. 1.) we will launch the product, and the only thing I do is talk about it.

But yes, there are points that I still want to master by then, e.g.:

• Create an informational newsletter inviting people to follow our product page

• Create a list of people who could support us and ask them for help

• Announcements on social networks

• Inform Kickstarter backers who supported us with updates this is also an audience

• Publishing a Product Hunt badge on the landing page

• Continually grow and maintain a personal brand which should be a long-term goal, not just for launch purposes.

In about 17 days (I hope I m counting correctly), I ll be re-launching the mobile app, and now I m wondering how much the Product Hunt community will try it out.

I spend 100% of my time on a desktop on this platform.

But the majority of the population is mobile-only.

We often see launch posts, milestones, and success stories.
What we don t see as much are honest breakdowns of products that quietly stalled or failed.

I feel there s a lot of learning hidden there about timing, assumptions, and trade-offs.

Yesterday, I came across a job posting from a specific SF company that offered Yesterday I came across a job posting from a specific SF company that offered a salary of 250k 1M (including equity), but realistically, I don't think they have that money; they're just grinding to satisfy investors and succumb to too much hustle culture.

Requirement: be available on-site from 9 AM to 9 PM 6 days a week in the office (and I bet even Sunday would be dedicated to meeting some team members in "free time"). In addition, they were willing to hire those who would relocate to SF.

Since I haven't been able to meet my work goals very well in the last few quarters, I now plan to approach them more systematically and not push myself too hard on work goals, as that ultimately led to problems that made my plan less sustainable.

So here is my structure and list:

Since I've been trying to up my LinkedIn game, I want to connect with the most prominent people on the platform. (Ideally, in the marketing field.)

LinkedIn was primarily a B2B platform or a platform for getting a job (HR segment), but I can see more emerging creators and influencers/stars, who can earn money from sponsorships. If you know how to treat the content, you can get a chance to stand out and create posts that bring you results.

My journey in startups began 10 years ago, and I've launched 18 startups, most of which failed. Briefly on why they failed:
1. Contract Online my first startup in 2015, which was supposed to be an online service for remote signing of contracts for any transactions between individuals. A kind of analogue of a secure transaction. For this startup, I even managed to attract a business angel who invested $16,500.

Reason for failure: I had two lawyers on my team who discovered in the process that the legal framework at the time could not provide reliable grounds for protecting our users in remote transactions. The contracts would not have been considered legally signed.
2. Natural Products In 2015-2018, I became very passionate about healthy eating, but in the process, I discovered that products in all chain stores are full of chemicals, and stores with truly natural products are inaccessible to the majority. Hence, the idea emerged to create my own online platform where you could order natural products directly from farmers at affordable prices.

Reason for failure: For several years, I tried to launch this project, even trained as a baker of natural bread and tried to create my own farm, but in the process, I found that few people are willing to pay for truly natural products, even if these products were only 20-30% more expensive than market prices, and not 2-3 times more, as in premium stores. Hence, the market was so small that all my attempts were doomed.

I think most of us have been there. You keep building, shipping features, and it feels like nobody is paying attention.

Some days it really feels like shouting into the void when traction is slow.

For me, I try to remind myself why I started in the first place.

The other day on LinkedIn, I came across a competitor in my space. The founder proudly wrote in their bio: "Built the tool from idea to launch in just 2 weeks."

My first thought: wow that is really fast.

My second thought: wait, how??

So naturally, I signed up to try it.

America has always been seen as a place where tech startups are born (especially Silicon Valley and San Francisco).

Historically, Europe has been a place for universities and banks (Italy, etc.)