Part of my job in growth at Clueso is talking to Marketers, PMs, customer success managers, solo founders building in public.

And over time, one pattern kept showing up that I genuinely didn't expect.

In 2026, products are more powerful, more layered, and evolving every week. At the same time, nobody has patience for fluff.

So how long should a product demo actually be?

Is it a tight 60-second overview that earns attention?
A focused 2 3 minute walkthrough that shows real value?
Or a 10+ minute deep dive for people who are seriously evaluating?

In your org, who s responsible for videos? Or rather which team creates videos?

Marketing?
Product?
Growth?
Customer success?
Founder?

I ve noticed something interesting:

In my last post, we talked about how video workflows are evolving.

Zooming out, I ve been thinking about something bigger.

It s been a minute since I ve posted here. Over the past few months, we ve been deep in building at Clueso and talking to a lot of Marketers, trainers, Product managers, and solo creators about how they make videos.

The conversation has shifted from speed vs polish to how do we create videos that are clear, thoughtful, and visually solid.

We ve seen something interesting with Clueso over the past few months. A lot of our growth has come from people just talking about us.

Customers show Clueso to their teams, mention it to a friend who s struggling with video creation, or drop it into a Slack group. And honestly, that word of mouth has been one of the biggest reasons we ve grown as fast as we have.

It made us think: since people are already sharing Clueso, why not reward them for it? So today we re opening up the Clueso Affiliate Program. With the new program, you can earn a 10% recurring commission every time you refer someone to Clueso.

Raycast collaborated with GitHub to bring their new agents to Raycast.

We re building Clueso to make this process 10x faster, but we d love to hear how others are doing it today.

If you ve ever had to create a product demo or tutorial, you know how long it can take recording, editing, writing a script, adding voiceover, tweaking timing... it all adds up.

And now I don't mean yours, but someone else's launches. :)

Which ones caught your attention the most, and can you specify why?

Let s say you recorded a clean product walkthrough - screen only, no voiceover. Now what?

Most of us either spend hours scripting and recording narration, or we let the product video sit in a folder unused.

You ve built something new. It solves a real problem. The team s excited, you ve shipped it, the feature s live...

And then crickets.

Hey Product Hunt

I m launching my first product tomorrow! Feeling a mix of excitement and those familiar pre-launch jitters.

We ve all seen flashy demos with slick animations but not all of them stick.

So here s the question: what actually makes a product video convincing to you?

Hey PH community!

I ve been thinking a lot about how weekends are a great time to reset, catch up, or make progress on side projects or personal goals whether it's shipping something small, cleaning up a Notion board, reading that book you ve been meaning to, or just unplugging completely.

Sometimes I wish I had a clear answer to this question, but... I don't :D

A lot of people ask me in DMs what to do and when the best time to start.

Some folks need total silence. Others need lo-fi beats, caffeine, and a messy Notion doc.

Me? I m usually recording on Clueso in my workspace with background chatter and chaos not ideal, but honestly, it doesn t bother me much. Clueso cleans up things and replaces the audio with a solid voiceover, so I don t have to stress about the noise.

We ve talked a lot about the pain points in video creation, but what about the parts you actually enjoy?

Is it scripting? Storyboarding? Editing? That final moment when everything just clicks?

Curious to hear what parts of the process make it worth the effort for you. Drop your favorite bit below would love to see what others vibe with too.

Creating demo videos sounds simple... until you re 10 takes in, stuck editing ums, or re-recording because the UI changed again.

Whether you re a founder, marketer, or part of a product team we ve all been there.

Congrats to @rahulvohra and the team!

https://www.reuters.com/business...

I've been a part of PH for some year now and have come across hundreds of great launches and met some really cool and amazing people from all around the world.

Often times, I'm more interested in knowing the personal story of the makers who've put in their heart and soul into building a product for the benefit of the society. While there's only a limited set of things one could speak about in their maker's first comment, these first comments do reveal behind the scenes and motivation of the people building it.