Ashutosh Raj

We just shipped motion graphics in Clueso. Honestly didn't expect this to feel like such a big unlock. Clueso started as a tool for product walkthroughs and feature demos. But users kept hitting the same wall: some things just don't live on a screen. How do you show a logo coming to life? Or walk someone through a data trend without screenshotting a chart? Or explain a complex formula in a way...

Part of my job in growth at Clueso is talking to Marketers, PMs, customer success managers, solo founders building in public. And over time, one pattern kept showing up that I genuinely didn't expect. When I'd ask "what's stopping you from making more product videos?" – almost nobody said editing. Nobody said they lacked design skills. Those were real pain points, sure, but they weren't the...

In 2026, products are more powerful, more layered, and evolving every week. At the same time, nobody has patience for fluff. So how long should a product demo actually be? Is it a tight 60-second overview that earns attention? A focused 2–3 minute walkthrough that shows real value? Or a 10+ minute deep dive for people who are seriously evaluating? On one hand, brevity respects time. On the...

In your org, who’s responsible for videos? Or rather which team creates videos? Marketing? Product? Growth? Customer success? Founder? I’ve noticed something interesting: When no one clearly owns video, it becomes reactive. When someone does, it starts influencing onboarding, activation, retention – not just launches. So I’m curious – Is video a defined function in your team? Or is it still...

In my last post, we talked about how video workflows are evolving. Zooming out, I’ve been thinking about something bigger. It feels like product videos are moving beyond “nice-to-have tutorials” and becoming embedded across the entire growth motion. Not just: • How-to videos But: • Onboarding flows • Feature announcements • Sales enablement • Reducing support tickets • Customer education • Even...

It’s been a minute since I’ve posted here. Over the past few months, we’ve been deep in building at Clueso and talking to a lot of Marketers, trainers, Product managers, and solo creators about how they make videos. The conversation has shifted from speed vs polish to how do we create videos that are clear, thoughtful, and visually solid. Has anything changed in how you approach video creation...

We’ve seen something interesting with Clueso over the past few months. A lot of our growth has come from people just… talking about us. Customers show Clueso to their teams, mention it to a friend who’s struggling with video creation, or drop it into a Slack group. And honestly, that word of mouth has been one of the biggest reasons we’ve grown as fast as we have. It made us think: since people...

We’re building Clueso to make this process 10x faster, but we’d love to hear how others are doing it today. If you’ve ever had to create a product demo or tutorial, you know how long it can take – recording, editing, writing a script, adding voiceover, tweaking timing... it all adds up. Some people start with a full storyboard. Others just hit record and figure it out later. Some use Loom or...

Let’s say you recorded a clean product walkthrough - screen only, no voiceover. Now what? Most of us either spend hours scripting and recording narration, or we let the product video sit in a folder unused. With Clueso’s new video intelligence engine, we’re trying to change that. It watches your silent screen recording, figures out what’s happening step-by-step, and writes a clear,...

You’ve built something new. It solves a real problem. The team’s excited, you’ve shipped it, the feature’s live... And then – crickets. Adoption is slow. Usage is low. Feedback is minimal or nonexistent. At first, it’s frustrating. Especially if you know the feature is genuinely useful. But it happens all the time, even to great teams. And the reasons are rarely simple: wrong timing, unclear...

We’ve all seen flashy demos with slick animations… but not all of them stick. So here’s the question: what actually makes a product video convincing to you? Is it clarity? A relatable use case? Strong narration? Or just… showing the product in action without fluff? We’re building Clueso with this in mind and would love to hear what you think separates a forgettable video from one that actually...

Hey PH community! I’ve been thinking a lot about how weekends are a great time to reset, catch up, or make progress on side projects or personal goals – whether it's shipping something small, cleaning up a Notion board, reading that book you’ve been meaning to, or just unplugging completely. I'm curious to know if you set specific goals for your weekends, or do you prefer to go with the flow?...

Some folks need total silence. Others need lo-fi beats, caffeine, and a messy Notion doc. Me? I’m usually recording on Clueso in my workspace with background chatter and chaos — not ideal, but honestly, it doesn’t bother me much. Clueso cleans up things and replaces the audio with a solid voiceover, so I don’t have to stress about the noise. Curious what your setup looks like. Any rituals,...

We’ve talked a lot about the pain points in video creation, but what about the parts you actually enjoy? Is it scripting? Storyboarding? Editing? That final moment when everything just clicks? Curious to hear what parts of the process make it worth the effort for you. Drop your favorite bit below – would love to see what others vibe with too.

Creating demo videos sounds simple... until you’re 10 takes in, stuck editing ums, or re-recording because the UI changed again. Whether you’re a founder, marketer, or part of a product team – we’ve all been there. What’s tripped you up the most when trying to ship a solid product video? Would love to hear your war stories, tips, and hacks. (And if you’ve used Clueso, curious how it's helped!)