Arush Sharma

Most product teams track acquisition, activation, retention. The usual funnel. We track all of that at Murror too.

But there's one metric we started paying attention to that changed how we think about growth entirely: how often users talk about themselves differently after using the product.

Didn't expect this happening so soon! Bitgrain now has it's first few paying customers. It's so great to see people already believing in this small project of mine : ) Thanks everyone who joined Bitgrain!

For us, it started from something frustrating: creating content felt very annoying and time-consuming. We tried the classic way: scripting, memorizing, filming, editing. But none of it felt authentic. And honestly, it was eating time we needed to focus on other things.

At the same time, we kept reading the same advice everywhere:
"founders should build in public and create content consistently". Easy to say but harder to do in reality. So instead of forcing ourselves to create content from scratch, we tried something simple: recording our own calls and using those moments as content.