Launching today
Tulu
Autonomous marketing operations & analytics for SMBs
236 followers
Autonomous marketing operations & analytics for SMBs
236 followers
Say ta-ta to manual work, and get the right answers without messing with UTMs, spreadsheets or...anything else. See where marketing spend produces revenue, and get alerts straight to WhatsApp when something actually needs your attention. Integrate offline spend, share views to align the entire team, and finally stop guessing with your budget. Get to the insights that matter, so you can decide exactly where to put your next euro.
Free Options
Launch Team / Built With
“But can’t I just use any LLM???” I hear you cry.
Liav here, co-founder/CXO, to answer your burning questions.
The answer is: Yes. You can rely on whatever LLM you already use, just handing it your data as-is.
And you can build your house on quicksand, or smother your steak in ketchup, or start your next relationship with lies. No one’s gonna stop you. But the data that an LLM actually needs in order for its answers to be worth more than the tokens it took to read your screenshot of an Excel file or connect the GA4 MCP…?
It’s not there. So Tulu fixes that, too.
Here’s a few other things that make Tulu stand out
Brands spend thousands on maintenance for marketing analytics platforms… We built Tulu so that there’s no ongoing maintenance (none. At all). It’s like one of those spritzy air-freshener things they have on the walls in hotel lobbies. You connect once, and it does the rest
Instead of drowning you in numbers with yet another broken dashboard, Tulu proactively monitors your analytics and offers insights in real-time, in WhatsApp, with alerts when things really get hairy (so they don’t get any hairier)
Got offline spend? No sweat. Tulu integrates it right into the same big picture as everything else
SaaS pricing is always complicated and vague (“TALK TO OUR SALES TEAM” hahahaha no thank you), so we decided to not do that. Every plan has every feature. And there’s no seat limit.
Let me know if you’ve got any questions, and thanks for giving Tulu a try :)
@justlewitt you should link to our pricing page here. I think it's important that people read about our pricing philosophy, and it's one of your best-written 'articles' :)
@knolladrian Our thoughts on pricing 👀 https://www.onetulu.com/blog/thoughts-on-pricing
@justlewitt Can Tulu send alerts When marketing metrics suddenly drop?
@shivam_kushwaha16 Yep :) We're continually releasing more alert features, for overspend, sudden campaign death, and more. No more worrying if someone accidentally added an extra 0 to the budget 😬
@shivam_kushwaha16 @justlewitt and soon, we'll send alerts when we have more alerts! 😂
congrats @knolladrian and team!
I started my career in online marketing over 25 years ago and yes, I always wanted something like @Tulu - so thanks for finally building it! Happy to be a part of this journey with you!
@nico appreciate your support and shoutout :)
We're lucky to have you on board for this journey...
@knolladrian thankies!
Working with the guys in shared workspace sometimes and excited with their product!
@itgangsta thanks so much for the upvote!
See, this is why we built the Offline Marketing form. Now we can track the engagement on Tulu! 😂
@dahvid_nessaiver you're drunk; go home :) (actually, don't. PST tech is finally awake).
@itgangsta is from our Munich workspace.
Congrats on the launch! The part about moving from attribution to contribution is the most honest thing I’ve read about marketing analytics in a while.
From the sales side I see the same gap every week. In B2B a lot of deals start offline. A conversation at a conference, a referral, a LinkedIn DM from the founder. None of that ever touches a UTM, so in HubSpot it just shows up as “direct” and marketing gets zero credit for it.
Curious how Tulu handles this. If I log an event like Web Summit as offline spend, can it show which closed won deals came after it? Or does it only work on the spend level?
@andriana_oprysko thank you for the support :)
The "Direct Traffic" bucket in HubSpot is where marketing data goes to die.
Here is how Tulu handles both scenarios:
For untagged digital (LinkedIn DMs, referrals, AI search): They don’t have UTMs, but they do leave other footprint signals in your web analytics. Usually, those signals never make it to the CRM. Tulu captures them and pushes them autonomously. So that LinkedIn DM lead? Tulu deterministically attributes them to LinkedIn, not "Direct."
For pure offline (Web Summit): This is exactly why we built the "Impact" timeline. You can log your offline spend/events in Tulu. If you upload a lead list from the summit to HubSpot, we tie the cost directly to them. But for the organic halo effect - people who met you and Googled you days later - Tulu plots that event against your revenue intake timeline, so you can clearly see the contribution spike from the conference, even without a digital footprint.
Most of our traffic starts as organic short videos where the link sits in a bio, so the UTM trail breaks before anyone reaches the site. Does Tulu attribute anything to organic social, or does the story start at the first tracked click?
@orcules Hey Orty! You can definitely be tagging the bio link, but it's true that this won't be able to attribute the visit to any particular video, just eg "TikTok." More than that, no social link can track the impact of the videos for cases where the user doesn't click through, but later searches you up or types in your site (the "direct traffic" lie).
That's where Tulu's Impact feature comes in handy. Since Tulu tracks all marketing activities (online and off) across time, it can measure the actual impact (or influence) of those activities, even when there's no click.
Congrats on the launch. The Impact view answer about changing three things at once is the honest one. We run into the same gap on the organic social side: a client posts a story, it starts six DMs, two of them book, and none of it ever touches a UTM. Is there a way to log revenue that started in a DM or a phone call, or does it all need to land in HubSpot first?
Congrats on the launch! The "data finds you" part is what got me. How does Tulu decide what's worth a WhatsApp ping vs. noise? Fixed thresholds, or does it learn what each team actually cares about over time? Alert fatigue kills most monitoring tools I've tried.
@bonan_kou thanks for the support!
Yeah, it's definitely a complicated question. We've spent a laaaarge amount of time cracking it.
It's actually a combination of what you said, plus some home-grown expertise.
We start users off on a fixed threshold, based on the many years of expertise of our founder and CEO, @knolladrian . Over time, based on feedback from the user, the system adapts to the user's preferences.
The user will also always be able to manually set those thresholds, so don't worry that they're some black box that you can't adjust yourself. You always have control, if you want it. But you can rely on Tulu to match your needs, more and more over time.
@knolladrian @dahvid_nessaiver Got it. Thanks for replying!