Launching today
Tulu
Autonomous marketing operations & analytics for SMBs
236 followers
Autonomous marketing operations & analytics for SMBs
236 followers
Say ta-ta to manual work, and get the right answers without messing with UTMs, spreadsheets or...anything else. See where marketing spend produces revenue, and get alerts straight to WhatsApp when something actually needs your attention. Integrate offline spend, share views to align the entire team, and finally stop guessing with your budget. Get to the insights that matter, so you can decide exactly where to put your next euro.
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Launch Team / Built With
Hi Product Hunt! Adrian here, co-founder and CEO of @Tulu.
This one goes out to all the founders, CEOs, marketing, and RevOps leaders out there whose revenue lives in HubSpot.
We know firsthand the sheer exhaustion, dread, and rage you feel when you stare at spreadsheets or useless dashboards for day, and still can’t answer the single most fundamental question:
"Which marketing dollars actually produced that closed-won deal?"
You guys burn endless hours babysitting broken UTM tracking links, duct-taping Looker Studio connectors, and playing defense with whichever fancy data aggregation or semi-manual BI tool you use.
Meanwhile, CEOs and CFOs sit in executive reviews waiting for numbers nobody can verify.
Nobody needs that headache. So we killed it.
Hallelujah.
But we didn’t build Tulu to give you another passive dashboard that demands a full-time babysitter. We made marketing operations & analytics 100% autonomous.
How autonomous? You never go hunting for insights. The data finds you.
Takes 20 minutes or less to set up, then runs completely on autopilot.
Legacy tools wait for you to log in, build queries, and pray you spot an anomaly. Tulu flips that on its head.
The second a metric shifts, CAC spikes, or a campaign demands attention, Tulu proactively pings you, and you can ask it questions in the chat to get instant answers on the spot.
Whether you’re an early-stage startup or a scaling SMB/agency managing multi-channel spend across teams, Tulu works right out of the box so you can stop guessing and start scaling.
We're offering 14 days free to take it for a spin, no credit card required, no strings attached.
@justlewitt, @dahvid_nessaiver, and I are hanging out in the comments all day.
Roasts, questions, feature requests - Bring it on!
@knolladrian Fancy meeting you here 😉
@justlewitt @dahvid_nessaiver @knolladrian Fantastic product
Hey, congrats on the launch @knolladrian 🎉 Looks like exactly what we would need in my corp, but for all data lol.
I was wondering how much data a company would need in hubspot in order to profit from Tulu? As a small business founder, is it already delivering meaningful insights, or is it rather targeted to bigger businesses?
@hannes_krengel1Appreciate the support! Tulu is actually built from the ground up for SMBs. You don’t need massive data volume to get value; you just need to want to stop guessing. When you are small, budgets are tight, and you can't afford to be wrong about what's working. Tulu fixes the data foundation immediately so you can trust your signals, double down on the campaigns that actually drive revenue, and scale with confidence.
@knolladrian @hannes_krengel1 we actually use Tulu ourselves, to track our own marketing performance. And we intend to keep using it all the way up to and through when we exit at a billion dollar valuation 😂
Could tulu basis my marketing budget for a quater, analyse and redistribute basis channel performance optimising for a leading metric aligning to the team's larger goal and north star metrics?
@utkarsh_raj2, that's a question.
Long term, yes! But currently, Tulu won't run the changes for you automatically.
Our research and experience show that most people don't trust AI to make autonomous budget decisions.
but:
- Tulu does make the recommendation.
- Tulu flags anomalies and delivers real-time alerts to protect the accounts, the spend, and the performance.
- Soon, you'll be able to modify the budgets and make changes to your campaigns directly from Tulu (via platforms or WhatsApp)
does that answer your question?
@knolladrian @justlewitt Does Tulu also help identify The customer journey across multiple touch points ?
@dipanshu_kushwaha5, that's a great question.
Multi-touch attribution is a trap for SMBs right now. As a European company, privacy is our baseline, so we know the reality: thanks to GDPR and CCPA, tracking a full journey requires cookies and cross-device IDs. With opt-in rates plummeting, the data you get is so fragmented that it just paints a twisted, unreliable picture.
That said, we know a single click rarely closes a deal. That’s why we built our "Impact" feature to move from flawed attribution to actual contribution. Instead of chasing broken cookie trails, Tulu plots all your marketing activities, digital and offline, over time to measure their true influence on client acquisition and revenue.
Does that answer your question?
I think everyone here can adhere to loving the idea of less manual work, and more productivity.
Do you integrate with Make or Zapier?
@ross_jenkins CTO here - exactly the question we asked!
Our goal is to eventually replace the need for them altogether, aside from what we already do. I'm actually working on that right now on my other screen, as I write this comment.
What use cases would you want Tulu to be able to handle? I'm building it right now, so see this as your opportunity to directly request a feature 😂
Hey just one question how do tulu track offline marketing spend alongside online campaigns?
@jitendra_bhatt great question! We actually have a dedicated feature to submitting offline spend.
We've built it so that it will slot in right alongside all of your online campaigns, where you'll be able to add the correct attribution and save that for all future submissions.
The along-side AI chatbot also has a built in tutorial on how to best submit offline marketing, and will guide you through the process.
how does the impact view handle a month where you change three things at once? new ads, a price change, an outbound push, etc
@aleksandar_perak If you change three variables at once, you can't isolate the exact cause of a spike. Any tool that tells you otherwise is making up numbers.
Tulu’s Impact view handles this by plotting all three events on your timeline, overlaid with your revenue and client intake. Instead of trying to force a fake multi-touch percentage, we show you the holistic contribution of that month's strategic shift. You see exactly what you did, when you did it, and how the bottom line reacted.