Launching today
Trovio For Brands
Communities love your brand - Our AI team finds them for you
125 followers
Communities love your brand - Our AI team finds them for you
125 followers
A nurse on hour ten of her shift sells your protein bar better than any athlete. Gone are the days when mega creators moved the needle on conversion. Today people buy from who they trust: small, close-knit trusted communities. Trovio finds those communities, and their influencers who actually use and need your product. - Influencers matched on community in seconds - Post a brief, set terms, and we handle the rest - Full analytics and conversion tracking Trust converts. Reach doesn't.
Free Options
Launch Team / Built With
@andrew_lukas How does Trovio learn about my brand and the communities that might fit us?
Trovio For Brands
@jake_whitman Good question! A bit of both. You give us the starting point, basically what you sell and who it's for, and honestly even just your site gets us going. Then we do the research from there. The other side of Trovio is thousands of creators with their real accounts connected, so we've built a map of communities from their actual content and who engages with it. We place your brand into that map and surface where your customers are already hanging out, the creators those communities trust, and why each one fits.
The fun part is the matches you wouldn't have searched for. Your customers usually live in way more communities than your category suggests, and that's exactly what keyword search misses. Every match comes with the why in plain language, so you can gut-check it instead of trusting a black box.
Is it possible to switch the creators I see if I don't like the initial recommendations?
Trovio For Brands
@shane_mueller Absolutely - you get ultimate say on who you decide to work with and the conversations you think match best to your brand!
I really like this! But, there are a hundred influencer tools out there, what's actually different about this one?
Trovio For Brands
Thanks,@laura_butler! Fair challenge, and honestly it's the right question to ask. Most influencer tools are some version of the same thing: a searchable database of creator profiles. You type keywords, filter by follower count, and get back creators sorted by the label they filed themselves under. The tools differ in polish, but the underlying model is retrieval by category.
Three things we do differently. First, we match on communities instead of categories. A niche describes the creator, but a community describes the audience, and one community pulls from a dozen niches. That's a many-to-many problem a search bar structurally can't solve, and it's why the best match for your brand often isn't in the category you'd search. Second, the creators on Trovio aren't scraped profiles. They're actually here, running their business on our creator side with their real accounts connected, so the data is first-party and the conversations happen in one place. Third, the incentives: we take no cut and add no markup, so a $500 brief is worth doing right, not just a six figure one. My honest take is that the difference isn't a feature, it's that the whole thing is built around who your customer trusts instead of who has the most followers.
@andrew_lukas Awesome! Love the first party data component, and the ability to handle it all in a one-stop-shop. Congrats on the launch!
Trovio For Brands
@laura_butler Thanks for checking us out!
Do product-exchange deals still work or do creators all want cash now?
Trovio For Brands
@yasir_khan Honest take: gifting absolutely still works, it just works for different reasons than it used to. Cash has become the norm for bigger asks, but for a lot of creators a product they genuinely want is a totally fair trade for a low-lift post, especially early in a relationship with a brand. We see almost 50% of our first deals on a product exchange.
The key is fit, which is really a targeting problem. A gifting offer to a random creator in your category reads as "work for free." The same offer to someone who actually lives in the community your product serves reads as a perk, because it's something they'd probably buy anyway. That's honestly one of my favorite side effects of matching on communities: when the fit is real, gifting and hybrid deals (product plus a smaller cash component) land really well, and some of the most authentic content comes from exactly those deals. On Trovio you set the terms in your brief, so product-exchange, hybrid, and cash briefs are all totally doable. My advice: product-exchange is a great way to start relationships and test fit, then put cash behind the creators and deliverables that prove out.
How would a brand know what's fair to offer a nano creator?
Trovio For Brands
@stefan_stumpfl1 Good question, and there's honestly no universal rate card, which is part of the problem. My advice is to price the work, not the follower count. Start from what you're actually asking for: how many deliverables, how much production effort, and especially usage rights. Rerunning a creator's content as ads is worth real money and it's the thing most brands underprice. For smaller creators, a fair offer is usually less about hitting a magic number and more about being clear up front: the deliverables, the terms, and the budget, instead of making them guess and negotiate blind.
This is also something we help with directly. Trovio guides you toward a fair range for what you're asking, and matching already takes budget alignment into account, so the creators you see are ones where your range and their expectations actually overlap. No markup either, so whatever you offer is exactly what the creator sees. From there creators can accept or counter, and honestly a clearly scoped offer to a handful of well matched creators will calibrate you faster than any benchmark article.
Finally tried posting a brief last night and was impressed how quickly it matched me with a niche fitness mom group instead of random big accounts. The analytics actually show real conversions which is rare.
Trovio For Brands
@doaniikrinu Thanks for checking us out!!
Love that you matched on actual community fit rather than just follower count — feels like the most honest take on influencer marketing I've seen in a while.
Trovio For Brands
@cemil1216871 Thanks so much!! We really appreciate it!