Launching today
Trovio For Brands
Communities love your brand - Our AI team finds them for you
69 followers
Communities love your brand - Our AI team finds them for you
69 followers
A nurse on hour ten of her shift sells your protein bar better than any athlete. Gone are the days when mega creators moved the needle on conversion. Today people buy from who they trust: small, close-knit trusted communities. Trovio finds those communities, and their influencers who actually use and need your product. - Influencers matched on community in seconds - Post a brief, set terms, and we handle the rest - Full analytics and conversion tracking Trust converts. Reach doesn't.
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Trovio For Brands
Hey Product Hunt!
I'm Andrew, co-founder of Trovio. Last time we were here, we launched Pitch Kit to help creators land brand deals without an agent. Today we're launching the other side of the marketplace: the Trovio Brand Dashboard.
Here's what surprised us building the creator side. The best creator for your brand often isn't in the category you'd expect. They match your customer. We keep seeing it: a streamer who sits eight hours a day is a genuinely strong fit for comfortable activewear. A budgeting app's most convincing voice turns out to be a debt-payoff creator, not a finance one. Not because category creators are bad, but because the audience that buys often lives somewhere else.
Search struggles to find those people. A search bar retrieves creators by the label they filed themselves under, and your customers don't live in one label. They live in communities: comfy-clothes people, no-time-to-eat people, always-in-transit people. One community pulls from a dozen niches, so a lot of the best matches never show up when you type a keyword.
So we built the Brand Dashboard around communities instead:
Tell us about your brand and we surface the communities your customers are already in, the influencers they trust, and the reason each one fits
Post a brief, set terms, and manage every conversation, deliverable, and deadline in one place
Track what actually matters: conversions, not just reach
We'd especially love your take on:
How community matches feel vs. your current discovery process
The match that surprised you most, and whether the "why" made sense at a glance
What metrics you'd want in the dashboard that aren't there
Ask us anything, and thanks for checking out Trovio!
@andrew_lukas We've paid people to do exactly this by hand, and the hard part was never finding communities, it was reading which ones would actually welcome a brand versus quietly resent it. How do you tell an engaged community from one that turns on outside brands the moment you show up?
Trovio For Brands
@artem_fedorovich ok this is a really good distinction, and honestly it's the part we think about most. Our whole approach is matching you with creators who are already having these conversations. If someone's been talking about comfy clothes for months because that's just their life, a partnership with a comfort-first brand doesn't feel like an outsider showing up. It feels like part of a conversation that was already happening. The resentment thing usually comes from the interruption, a creator suddenly hyping something they've never cared about. When the product fits a conversation that already exists, there's nothing to turn on.
The other piece is the creator themselves. Every brief is opt-in, and they know their audience way better than we do. If a partnership would land wrong, they just pass. Their whole business is the trust you're describing, so they're not going to risk it on a bad fit. Doesn't make the risk zero, but it kills the two most common causes of it. Also would love to hear what you learned doing this by hand, that sounds like hard-won knowledge haha
How do you handle end-to-end conversion tracking via custom affiliate links or promo codes? congrats @andrew_lukas on hitting product hunt today🙌
Trovio For Brands
@priya_kushwaha1 Short links, mostly. We don't really need promo codes to get there. The link carries the attribution, so you get click through to conversion on the brand's side without asking a creator to remember a code or a customer to type one in.
The other half is that our creators are actually on Trovio with their accounts connected, so we can pull the post-side numbers straight from the platform instead of relying on screenshots or self-reported stats. So you get both ends... what the post did, and what it drove.
Thanks again for checking it out!
@andrew_lukas Got it thanks, Really like the attribution approach 👏
Trovio For Brands
@steven_snider Thank you!! Totally fair question, and honestly it's why ads still look the way they do: big names are easier to find and easier to justify internally. But the conversion math points the other way. Based on industry benchmarks (HubSpot's Influencer Marketing Report + Influencer Marketing Hub's 2025 benchmarks), $50K on one macro creator gets you about 2.6M views and roughly 1,150 conversions. That same $50K spread across 10 smaller creators gets fewer views (about 1.9M) but roughly 4,700 conversions. Fewer eyeballs, about 4x the buyers, because people actually act on recommendations from creators they trust.
The reason brands haven't done this already is logistics. Finding, vetting, and managing 10 creators used to be way more work than booking one name. That's the part Trovio takes off your plate.
Sweet! Congrats! I’ve not seen someone be able to truly do attribution on creator marketing. How do you do attribution?
Trovio For Brands
@olsoj029 Yeah, honestly that's the thing that bugged me most about this space. Creator attribution is usually either a vanity metric (views, engagement, "estimated reach") or a pile of UTM params that nobody sets up consistently and that get stripped the second someone copies a link.
We do it at the link layer instead. Every creator on a campaign gets their own short link... clean enough to say out loud or drop in a bio, with the attribution baked into the link itself rather than a query string trailing off the end.
Once you have that, the more interesting part opens up. You can see which creators are actually driving results, not just impressions, and that becomes real feedback for the brand... who to re-sign, who to go deeper with, who's worth building an actual relationship, etc.
And because creators tend to cluster into communities, once we know someone's performing in a given community we can point the brand at other creators in that same community and then measure the whole group against each other. That's the part I'm most excited about!!
Thanks for checking us out!
How does a brand know a creator's audience is even real? Fake followers and bot engagement are everywhere.
Trovio For Brands
@tyler_bush Great question, and honestly it's one of the biggest problems in the space. A few layers to how we handle it. First, creators on Trovio connect their accounts directly, so everything we work from comes straight from the platform APIs and refreshes nightly. No screenshots, no self-reported media kits. Second, our matching leans on engagement quality and consistency over time rather than follower counts. Bought followers are pretty loud in the data: big reach numbers with engagement that never follows.
There's also a quieter filter built into the model itself. Every creator on Trovio is a paying subscriber actually running their business here, and bot farms don't pay a monthly subscription to manage a fake audience. And the final backstop is that the dashboard tracks conversions, not just reach. Bots don't buy things. If an audience isn't real, it shows up exactly where you're looking.
Congrats on the launch. The community matching angle is the useful part here because it moves the brief away from follower counts and toward actual trust. For brands that sell across several customer segments, do you let them define different community profiles inside one campaign, or is the matching model better when each brief stays focused on one clear buyer group?
Trovio For Brands
@wesc Thank you! This is an awesome question.
The matching itself already runs at the community level, and when you tell us about your brand we usually surface several distinct communities, because almost no brand maps to just one buyer group. So multi-segment discovery is native to how it works. For briefs, my honest take today is that one clear buyer group per brief performs better. Terms, creative direction, and what a good deliverable looks like usually differ by segment anyway, so a few focused briefs beat one broad one that averages across audiences. But letting brands define named community profiles and track them side by side inside one campaign is a really good idea. Noting it for the roadmap.
The community-first matching is the sharpest part here. Most creator discovery still feels like searching categories and follower counts, when the real buying intent is probably sitting inside smaller, weirder communities.
Curious how you explain the match quality to brands at a glance. Is the "why this creator fits" mostly based on audience/community signals, past conversion patterns, or the creator's own content and product usage?
Trovio For Brands
@aditya_harish_2002 Really thoughtful question, and the honest ranked answer is: mostly community and content signals today, with conversion patterns as the layer that compounds over time.
Concretely, each "why this fits" is built from where the creator's audience actually lives (the communities they're part of and who actually engages with them) plus the creator's own content: what they genuinely make and talk about, which is how we infer whether they'd actually use and need what you sell rather than whether they tagged themselves in your category. We deliberately show those signals in plain language instead of one opaque score, because a surprising match without a legible why just reads as broken matching.
On past conversion patterns: that's the part that gets stronger as deals run through the platform, since every brief has conversion tracking attached. I'd rather be straight that we're early there than pretend we have years of conversion history. The nice property is it compounds, every campaign that runs makes the next match rationale sharper.