Launching today
Trovio For Brands
Communities love your brand - Our AI team finds them for you
139 followers
Communities love your brand - Our AI team finds them for you
139 followers
A nurse on hour ten of her shift sells your protein bar better than any athlete. Gone are the days when mega creators moved the needle on conversion. Today people buy from who they trust: small, close-knit trusted communities. Trovio finds those communities, and their influencers who actually use and need your product. - Influencers matched on community in seconds - Post a brief, set terms, and we handle the rest - Full analytics and conversion tracking Trust converts. Reach doesn't.
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Hey Andrew, as we know communities are changing often how do you stay on top of the changes being made to make sure the communities people want to reach are active and accept brands to potentially collaborate with
Trovio For Brands
@niallcleaver Great question. Since we have all of our creators connected to Trovio - and not just a scraped list, we actually keep up with each and every post and their engagement so we can see over time as niches, communities, and attitudes change and then change in real time with them, so the brands are never getting stale matches.
The community-first matching is the sharpest part here. Most creator discovery still feels like searching categories and follower counts, when the real buying intent is probably sitting inside smaller, weirder communities.
Curious how you explain the match quality to brands at a glance. Is the "why this creator fits" mostly based on audience/community signals, past conversion patterns, or the creator's own content and product usage?
Trovio For Brands
@aditya_harish_2002 Really thoughtful question, and the honest ranked answer is: mostly community and content signals today, with conversion patterns as the layer that compounds over time.
Concretely, each "why this fits" is built from where the creator's audience actually lives (the communities they're part of and who actually engages with them) plus the creator's own content: what they genuinely make and talk about, which is how we infer whether they'd actually use and need what you sell rather than whether they tagged themselves in your category. We deliberately show those signals in plain language instead of one opaque score, because a surprising match without a legible why just reads as broken matching.
On past conversion patterns: that's the part that gets stronger as deals run through the platform, since every brief has conversion tracking attached. I'd rather be straight that we're early there than pretend we have years of conversion history. The nice property is it compounds, every campaign that runs makes the next match rationale sharper.
Finding communities that genuinely engage with your brand vs just mentioning it is hard problem to solve. Curious what data sources Trovio pulls from, is it mainly Reddit and Discord type platforms?
Trovio For Brands
@abdurrahman_fakhrul Not Reddit or Discord, actually. The communities we care about live around the creators themselves, so mainly TikTok, Instagram, and YouTube today, expanding to more platforms to meet our creators where they're at.
The bigger thing is how we match. A niche describes the creator ("fitness influencer" is a label someone filed themselves under). A community describes the audience. Those are different axes, which is why searching and filtering by creator tag feels productive but gets brands nowhere.
So say you make a protein bar. The obvious move is to go search athlete or nutrition influencers. What we'll surface instead is something like nurses... a nurse on hour ten of her shift sells your protein bar better than any athlete does. Same product, totally different community, and it converts because it's her actual life and not a sponsorship.
We can do that because of the creator side. We're already working with creators to build these communities, or they showed up with one already built, so we're not trying to infer a community from a pile of brand mentions. We already know what it is and who's in it, then we match that to what a brand is looking for.
Amazing update! Congrats! One QQ; Do you match brands with one creator at a time or can they spread their budget across multiple?
Trovio For Brands
@sarah_showers Thank you!! And definitely multiple. Honestly spreading the budget is kind of the whole thesis. When you post a brief we surface a set of matched creators, and you decide how many to work with, whether that's one or ten. Terms are per creator, so you can mix bigger and smaller partnerships inside the same budget, and everything runs from one place so ten conversations doesn't mean ten times the work.
The reason we push this way: by industry benchmark math, the same spend spread across a group of well matched smaller creators drives about 4x the conversions of putting it all on one big name. Fewer total views, way more buyers. A portfolio also derisks things, you learn which communities convert for you and put the next dollar there instead of betting everything on one bet working out.
Would love a way to see the actual conversation thread or content context where an influencer mentioned a brand. Right now the analytics show reach and conversions but not the organic conversation that drove it, which makes it harder to brief creators on what messaging is actually landing in those communities.
Trovio For Brands
@ceyda299740 Yeah great feedback! When an influencer posts we do show and track the post, and the threads that emerge to show sentiment on how the message is landing beyond just the conversion and reach numbers. We can be better about saying that upfront.
This is really interesting! So I understand you match brands with creators but who handles the exchanging of money and signing on the dotted line to get the work done? Excited to learn more.
Trovio For Brands
@vanessa_brost Thank you!! Great question. Both happen inside Trovio. When you post a brief you set the terms, and a creator accepting is the agreement, so the scope, deliverables, and price everyone signed up for are documented in the platform rather than living in some email thread. Payment runs through Trovio too. You're not chasing invoices or wiring money to someone you met last week, and the creator isn't chasing you to get paid, which honestly is half the reason smaller deals never used to happen.
And since we take no cut and add no markup, the number in the brief is exactly what the creator receives. We make money on the subscription, not the transaction. Would love to show you more, and happy to answer anything else!
Does this surface opportunities with those who have never monetized their content before? Curious to learn more about how it surfaces previously unknown communities for brands.
Trovio For Brands
@ihabib Thanks for the Question. We helped 3 creators just last week get their first ever deals. Honestly that's kind of the heart of the whole thing. The creator side of Trovio is built for the 99% who don't have representation, and a lot of them have never done a brand deal before. They have real audiences and real trust, they've just never had a way in, because the agency model only pencils out for the top 1% and everyone else gets ignored. Those are exactly the people who show up in your matches, and they're often the highest-trust voices you can get, precisely because their audience isn't used to seeing them do ads.
On surfacing unknown communities: the map is built from creators' actual content and who genuinely engages with it, not from categories anyone picked. Communities are many-to-many, one community pulls from a dozen niches, so when we place your brand in that map, you see communities you'd never have thought to search for. That's the whole point really. If you already knew to search for it, you didn't need us. Every match comes with the why in plain language so the surprising ones make sense at a glance.