Launching today
Trippple Club
Advertise together on Meta Ads and pay 3x less
242 followers
Advertise together on Meta Ads and pay 3x less
242 followers
Trippple Club is the first Meta ads collective for small businesses. You pool your budget with non-competing peers who share your audience. The algorithm treats the group like one large advertiser. Everyone gets better delivery, faster learning, and lower costs - and it compounds as the collective grows, besides, we create your ads too!
Trippple Club
Hi everyone,
I'm Charlene, co-founder of Trippple Club.
I kept seeing the same unfair thing: on social media platforms, small businesses pay more and get less: not because their ads are worse, but simply because they don't spend enough. Big brands get better rates and better performance purely from the size of their budgets. A shop spending $500 a month is playing a completely different game than one spending $500k.
Trippple Club closes that gap. We pool the ad budgets of many small businesses so you're effectively buying Meta ads together, and get the economics that normally only big spenders see. The result is up to 3x lower cost per result (from our pilot customers) with no agency and no wrestling with Ads Manager.
How it works:
- You set your budget and goal in a few minutes
- It's pooled with other small businesses
- You run your own campaigns, but at big-brand rates
We're live today and I'd love your honest feedback, especially from other small business owners and marketers. What's been your biggest frustration with running Meta ads yourself? And does the collective model make sense to you, or does it raise questions?
Thanks for taking a look.
@charlene_lin Congrats on the launch Charlene, can you deaggregate reporting so I can see what progress is like on my own brand?
Trippple Club
@zolani_matebese Hi thanks a lot for this great question. Reporting and leads are fully de-aggregated. We pool only the ad budget (that's what unlocks the volume Meta needs to optimize); your leads, data, and reporting stay private and broken out per brand. You always see your own progress, never a pooled average.
Great idea, congrats on your launch!
As a solo founder getting a consumer iOS app ready to launch (relationship/wellness space) and planning paid Meta experiments around month 3 post-launch, two specific questions from that angle:
Does the pool support iOS App Promotion campaigns? Those have their own delivery mechanics and SKAdNetwork attribution compared to standard lead/traffic, so I'm wondering whether the pooling math holds up specifically for app installs, or if Trippple is mainly oriented toward web conversion campaigns today.
How does the non-competing-peer matching actually work? My ideal pool-mates would be wellness / journaling / meditation apps (overlapping audience, non-competing intent). My worst would be other relationship apps. Is the matching audience-vector based, category-based, or manually curated?
Trippple Club
@ferdi_sigona Thanks so much, and great questions, you clearly know the space.
On iOS App Promotion: straight answer, we don't support those today. You're right that SKAN's delivery and attribution mechanics are a different animal, and our pooling model is built around web conversion campaigns, where the math is cleanest. I'd rather tell you that now than have you test app installs in month 3 and be let down. If we add first-class App Promotion support, you'll be the first I ping.
=> That said, one thing that might be genuinely useful to you before then: try our campaign creation flow even without going live. It walks you through your market landscape, product, offer, differentiator, persona, and buying triggers, so by the end you've got a sharp, structured view of your positioning. A lot of founders find that clarity valuable on its own, well before they spend a euro.
On peer matching: your instinct is exactly right, overlapping-but-non-competing (wellness / journaling / meditation) is the ideal, and direct competitors are the thing we actively keep apart. Matching today is calculated based on audience overlap lens and manually curated, and excluding direct competitors from the same pool is a hard rule, we'd never put two relationship apps together.
Given you're web-conversion-light and app-install-heavy, I want to be honest that we may not be the right fit yet for your launch, but I'd genuinely love to stay in touch as we expand. Feel free to reach out closer to month 3.
@charlene_lin awesome, thanks for the clarity and I'll be sure to watch your roadmap!
Starts with Meta, but the collective model could extend to Google, TikTok, even programmatic.
Is Meta the wedge or the whole product?
Trippple Club
@serhat_akar Meta's the wedge, not the ceiling. We started here because it's where small businesses already are and where the budget-penalty is worst, the hardest place to prove pooling works. The model itself is channel-agnostic (Google, TikTok, programmatic all share the same logic), and the architecture's built for it. But we'd rather nail one channel deeply than be shallow across five.
Lensmor
Love the collective model—the budget penalty for small spenders is one of those things everyone feels but nobody fixes. Most of the examples here read B2C/local. Does the math hold up for B2B lead gen, where audiences are much narrower and CPLs higher? Pooling seems to need overlapping-but-non-competing audiences, which is harder to find in niche B2B. Would be great to hear if you've seen it work there. Nice launch!
Trippple Club
@_ivan1 Really sharp question, and you're right that most of our examples skew B2C/local, so let me be straight about B2B.
Two different things are happening when we pool, and they behave differently in B2B:
The volume benefit: hitting the conversion threshold Meta needs to optimize, actually matters more in B2B, not less. Higher CPLs and fewer conversions mean small B2B budgets almost never escape the learning phase solo, or it needs really long cycle considering B2B sales cycle and feedback. That's the exact pain you're describing, and it's where pooling helps most. We have a couple of clients (B2B selling software to higher education establishment, or selling to HR), but mainly in start-up space, this is where the pooling comes in and helping them to fine tune copy, testing persona, landing the first leads.
The audience benefit is the harder one, and you've put your finger on it. In niche B2B you can't pool on category. What works is pooling on shared buyer persona, different, non-competing products sold to the same decision-maker (e.g. two tools both targeting HR leaders but for different features). Same audience, zero competition. Category-based matching breaks in B2B, persona-based matching holds.
Honest caveat: in ultra-narrow niches with a tiny addressable audience, it does get harder, and I won't pretend it's as clean as B2C there.
I'd genuinely love to pressure-test it against your specific case, happy to dig in if you want to share the persona you're targeting.
mailX by mailwarm
I can see form the video you are at Station F ? 🫡
Is there a minimum spend to join the club ?
Trippple Club
@bengeekly Yes we are incubated at Station F, the biggest incubator in the world, and sit in beautiful Paris.
To your question minimum spend, the minimum is €500/month / $600 per month, and it's there for your benefit, not as a gate. Below that, even with pooled buying power, Meta doesn't get enough signal to optimize your campaigns properly, so you'd be paying without seeing the results we're after. At €500 the collective can actually do its job for you.
mailX by mailwarm
@charlene_lin I enjoyed my time their some years ago.
I get the 600$/months, it feels fare. I just signed up, I will test it for one of our new project.
Trippple Club
@bengeekly Welcome aboard, and thank you! Keen to see how it goes on your new project, ping me anytime once you're running and I'll help you get set up for the best results.
mailX by mailwarm
@charlene_lin I followed all the first I'm just about to pay for a subscription, last question to confirm, does the ads run under my Meta account or yours ?
this is actually smart. small budgets on meta get punished and everyone knows it but nobody talks about it. pooling spend to get big-brand delivery rates without hiring an agency is a good solve. signed up to check it out
Trippple Club
@tina_chhabra Thank you, that's exactly it, small budgets get punished and it's weirdly under-discussed.
Some of our customers are running ads with 1000 euros budget per month, and they had to pay 1.5x their budget to agencies!
Making big-brand delivery accessible without an agency is the whole point. Glad you signed up; reach out anytime once you're up and running.
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