When we started talking to small business owners about their Meta ads, the same story kept coming up: solid product, decent creative, budget still disappearing with little to show for it.
For a long time the easy explanation was "their ads just aren't good enough." But the more founders we spoke to, the less that held up. The real culprit was something quieter.
Meta's algorithm needs a certain amount of conversion data to optimize properly.
Typeform
Tellers.ai
Trippple Club
@rguignar Thank you, that means a lot! The optimization is really the heart of it, glad the pragmatism comes through. And appreciate the note on the design, we work hard to make small-business ads look like they belong next to the big brands.
Trippple Club
Well done, Charlene and Julien! 🙌 The future of growth is collective - and you're proving it!!
Trippple Club
@akvile_marciukaityte Thank you! 🙌 That's the whole bet, small businesses, mighty together. Julien and I really appreciate it.
Amazing, let's go 🔥
Coworker AI
Congrats @charlene_lin! Early-stage startups can now experiment better without feeling the pain.
very cool
I'd be interested in learning more about how the reporting is disaggregated (though I imagine there's some secret sauce involved).