Thanks for hunting @bentossell. Let me share the back story. Tooltip.io (it's an SEO name, really) was born out of our own need. Basically, we wanted to answer FAQs and provide help to new users. I always felt like sending a user to an FAQs page or messaging them later over email was too late. After all if you're trying to figure out the product, you want help right there right now.
The product is in open beta, would love your thoughts, comments, suggestions. Feel free to ask us anything.
signalayer