Build native integrations with your customers' CRM and sales tools. Sync data into your application database or data warehouse, write directly to your customers' SaaS tools, or subscribe to real-time change events. Get started in minutes at supaglue.com.
Congrats on the launch! Love the idea of a common data model and the managed OAuth flow, which is a pain if you set out to do it yourself! Would you be extending this to integrating with adjacent tools like Sales engagement?
The Supaglue team is great, and the product design with periodic syncs to existing datastores is distinctive vs. a simple unified API model. Can't wait to see where Supaglue ends up!
@g_xing and the Supaglue team are building something essential here. We've faced this problem directly and would've loved to use Supaglue from day 0 building CRM integrations. Excited to see the progress from here!
Hey everyone!👋 This is George and Tom, co-founders of Supaglue. We’re really excited to share what we've been working on.
We experienced firsthand the challenges of building user-facing product integrations while working on a B2B marketing automation platform together. As developers, we found it frustruating to ramp up on provider-specific APIs, data structures, rate limits, and edge cases when integrating with CRMs like Salesforce and HubSpot. It was tedious, error-prone, and expensive. We decided to build the product we would have used ourselves.
Supaglue is an open source developer platform for building user-facing product integrations. We currently offer connectors for Salesforce, HubSpot, Dynamics 365 Sales, Pipedrive, Outreach, and are quickly adding new connectors upon request.
With Supaglue, you can:
🔒 Authenticate with your customers' SaaS tools in minutes
🔄 Sync raw and normalized customers data to your application database
✏️ Create and update records in your customers' SaaS tools via a unified API
⚡ Subscribe to real-time change events in your customers' SaaS via webhook
🔍 Monitor and alert on integration health in our management portal
We've been building Supaglue in the open for the last 6 months and have been powering integration use cases for early customers building sales enablement, workflow automation, and revenue intelligence, and sales AI products.
Today, we're launching a self-serve, managed version of Supaglue so any developer can try it out and get started in minutes! (30-day free trial)
We look forward to your questions, feedback, and comments! Feel free to [grab a time](https://cal.com/georgexing) with me to learn more.
@mfaywu exactly! we started as an open source project because it was easier for us to build quickly, but we know that early-stage startups prefer not to manage their own infra (obviously) so they can move faster and not worry about the operational overhead.
We're excited about making Supaglue accessible to a bigger group of founders/developers.
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The Supaglue team is great, and the product design with periodic syncs to existing datastores is distinctive vs. a simple unified API model. Can't wait to see where Supaglue ends up!
@keaton_cross Thanks Keaton, thanks for your invaluable feedback!
We agree that a pure unified API model is both too restrictive (doesn't allow you to access most objects you need) and operationally heavy (requires the developer to periodically fetch data instead of consuming it directly from your data).
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@tomkit08 We found the same thing during our evaluations in this product space, shipping with a robust scheduler and worker infrastructure built in is a huge differentiator.
@keaton_cross +1: we continue to strive to solve the last mile: to get CRM/sales data into a queryable form for our developers as fast as possible. Also, thanks for your feedback and GitHub contributions!
@mezrlee great to hear you're interested in CRM integrations!
From their website, Vessel seems to have similar features, although there's limited information in their docs on their ETL or real-time sync products. I'd be curious to learn more.
@mezrlee Vessel also looks like a great product!
Our focus is to provide a first-class managed sync experience that allows you to sync arbitrary customer data (including custom objects) into your own system. From their documentation, it looks like Vessel provides multiple integration points including a Unified API for querying objects across multiple providers with a common interface.
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Congrats on the launch! Love the idea of a common data model and the managed OAuth flow, which is a pain if you set out to do it yourself! Would you be extending this to integrating with adjacent tools like Sales engagement?
@prasanna_jaganathan thanks for the feedback!
Yes, we've already extended the same concept to Outreach, and will be supporting other sales engagement platforms like Salesloft and Apollo very soon :)
@prasanna_jaganathan Thanks for the words of support! These pain points inherent in this sort of integration are exactly what we ran into ourselves and what inspired us to build this product. I'm super happy it's resonating with people!
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Having worked at an integrations company (make.com), I know how painful it is for SaaS vendors to build and maintain native integrations. So this is definitely a problem worth solving. Congrats on the launch!
@irhymeth Thank you!
It's hard to appreciate the challenges of building integrations until you've tried to build them yourselves... we certainly didn't!
@g_xing and the Supaglue team are building something essential here. We've faced this problem directly and would've loved to use Supaglue from day 0 building CRM integrations. Excited to see the progress from here!
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