As someone who works with backend systems and event driven applications, I found Alsona's approach pretty interesting. Pulling information from different sources and turning it into something useful is easier said than done. I especially like the idea of catching relevant conversations from podcasts and LinkedIn. I'd be interested to see how accurately it picks up those signals and handles the outreach side.

I like the general idea of not having your whole payment setup depend on one processor. Billing, tokens and routing can stay more independent, which gives you options later.