I've been running a small Shopify store alongside a day job for about two years, and the operational side genuinely takes more time than the actual business decisions. SellerClaw's setup clicked for me pretty fast. The supervisor model makes sense because you're not handing over the wheel to one general agent and hoping for the best. Each specialized agent has a defined scope, so the sourcing agent isn't randomly touching your ad spend.
The human-in-the-loop part is what I kept coming back to. The ability to set how much runs autonomously vs. what needs your approval before it fires means you can start in advisory mode and only expand the automation as trust builds. That's actually how I'd want to hand anything over in my own workflow. No "rogue" pricing changes showing up while I was asleep.
Still early product, so the multi-channel coverage is limited to Shopify and eBay for now. If you're on Etsy or managing Amazon FBA in parallel, you'll need to wait on that. But for what it does today, especially for solo operators who need more bandwidth without the hiring cost, the architecture is genuinely solid.