Pancake is the Vercel for GTM. It gives you the building blocks to deploy any go-to-market idea from your favorite AI agent, such as Claude or Codex: a GTM Brain, sending infrastructure, and 40+ data providers and enrichment, all accessible through one MCP connection.
This is the 2nd launch from Pancake. View more
Pancake
Launching today
Pancake is the Vercel for GTM.
It gives you the building blocks to deploy any go-to-market idea from your favorite AI agent, such as Claude or Codex: a GTM Brain, sending infrastructure, and 40+ data providers and enrichment, all accessible through one MCP connection.
Free Options
Launch Team / Built With
Viktor.comAn AI coworker that actually does the work
Promoted
Hi Tristan,
Looks very interesting, looking forward to give it a try.
Can you please share major usecases of any go-to-market idea the product will be best suited or highly used by users?
Thanks and cheering for great PH Launch.
- Agam
For 99$, do I get a pile of super qualified leads or a pile of pancakes ? I don't get it and I am not sure what I'd prefer !!
Congrats on the launch !
@vicgrss The leads come first, pancakes are on me when we meet 🥞 Thanks for the support Vic!
Congratulations on the launch, Pancake Team!
Is it available for small-size entrepreneurs too?
@andrae_sev Thank you! Absolutely, Pancake works great for solo founders and small businesses too :)
Can't wait to try this! It's fun building the features for your product, but the GTM is usually the day of reckoning. Gonna check this out this weekend and see what it can do in a week :)
Hey Product Hunt 😼
I’m Will, co-founder of Pancake 🥞
Your agent can build your product. We built Pancake so it can help you find your next customers too.
Give Pancake your website and it builds your GTM Brain: your ideal customers, positioning, competitors, and more. Then use Pancake, Claude, or Codex to find relevant leads and run your GTM workflows.
We’ve worked hard on this, with a lot of testing, honest user feedback, and rebuilding along the way. Huge thanks to everyone who helped shape it ❤️
We even jumped out of a plane for the launch. Answering your questions here should be less stressful 🪂
Give it a try and tell us what you think!
Such a smart way to go about it!
Been testing a few things.. I think you nailed it!
Leveraging Claude & letting users use their own local context is awesome! 🙌
@nic_trn Thank you! Your agent already knows so much about your business. We wanted to give it the tools to put that context to work 🙌
LFGGGG 🚀 You are all legends! The best GTM team building for GTM 🦾🥞🫡
@konstantinapsoma LFGGG 🥞 Thank you Konstantina!! Means a lot 🫡 What's the first GTM task you'd hand over to your agent at Kaedim?
@tricomte would love if it can find me high intent leads for our new product projectsim.ai so that i can outbound to! Does it currently do that and whats the process for getting the best results?
@konstantinapsoma Yesss :) I'd try a Play finding robotics teams hiring simulation engineers, with job posts mentioning Isaac Sim or MuJoCo. That's a signal worth testing for ProjectSim.
Add your URL to build the Brain, check the ICP, then describe that search. Review the first 10–20 leads and refine before outreach.
Robotics startups or research labs first?