Pancake is the Vercel for GTM. It gives you the building blocks to deploy any go-to-market idea from your favorite AI agent, such as Claude or Codex: a GTM Brain, sending infrastructure, and 40+ data providers and enrichment, all accessible through one MCP connection.
This is the 2nd launch from Pancake. View more
Pancake
Launching today
Pancake is the Vercel for GTM.
It gives you the building blocks to deploy any go-to-market idea from your favorite AI agent, such as Claude or Codex: a GTM Brain, sending infrastructure, and 40+ data providers and enrichment, all accessible through one MCP connection.
Free Options
Launch Team / Built With
Viktor.comAn AI coworker that actually does the work
Promoted
Hey Product Hunt 👋
We hit #1 here in May, then rebuilt almost everything. Here's why.
Claude and Codex can already plan your go-to-market. They can't run it: no data to find the right people, no way to reach them, no memory of your business.
Pancake is that piece. One MCP connection gives your agent:
• a GTM Brain that learns your business, ICP and voice from your website
• 40+ data providers and enrichment
• sending infrastructure, from your own accounts
Describe who you want to reach in one sentence, and Pancake turns it into a Play that keeps finding leads, each with the reason they fit. Your agent decides, Pancake runs it. And if you'd rather click than prompt, there's a full app too.
Two early customers, in their words:
- "I'm running all of my GTM in Codex using Pancake." Pierre-Alexandre, CEO of Kinro
- "One Pancake Play replaced all our inbound tools." Adi, co-founder of AgentMail
What's the first GTM idea you'd deploy? We're here all day.
@tricomte Congrats on the relaunch Tristan! are most people using it through Claude or the app so far?
@aryan_thakore it's 50/50 actually but those using it through Claude & Codex have 5x more usage than the other users.
@guillaume_marquis3 I see, it looks promising, I'll definitely give it a try!
@aryan_thakore go for it! -> pancake.ai
@tricomte Big congrats for the relaunch!
@tricomte @dragos_roua1 Thank you!
@tricomte @dragos_roua1 thanks man !
@tricomte thanks for the message, we love using Pancake on Pancake !!
The first time I met the Pancake team, they cold-messaged me until I replied.
Then they jumped out of a plane for their launch video on X.
These guys clearly take attention harvesting seriously.
Agents are only as useful as the context and tools they have. Pancake gives Claude, Codex, or your favorite agent a GTM Brain that knows your business, plus the data providers and sending infrastructure to actually launch campaigns.
Their ambition is to become the Vercel for GTM: describe what you want to try, and your agent has the infrastructure to make it happen. 🥞
@chrismessina Hahaha guilty 😂 Thanks for hunting us Chris!! The next challenge involves a lot more pancakes and a lot less altitude 🥞 Will you join us for that one?
@mvaxelaire and we're addicted to you 🫦
@mvaxelaire thanks, early believers !!
Congrats on the Launch Pancake team !
What kind of company does it target ? Like is Pancake suitable for solo-preneur starting some small side project business ideas ? :)
@qchuret Thank you Quentin! Yes, Pancake works great for solo founders and small side projects too :) It’s mainly focused on B2B. What are you working on? 🥞
@qchuret 100%, feel free to give it a try and give us feedback
@annerjiao Thank you! The tools might be the same, but each company brings its own product, audience, positioning, and voice. That’s what the GTM Brain captures. Pancake helps you execute, but your understanding of your customers and what makes you different still matters 🥞
@annerjiao that would be a nice problem to have for us haha
I think this could be a great product, my one complaint, is the fact that its impossible to delete the acocunt, I signed up with the wrong email address and its been a constant loop and I need to reset and start fresh. Hate to rain on the parade but the onboaridng UI/UX shouldnt feel like im never allowed to leave. Still excited to give this a try.
@shane_howard2 No worries, I’ve got you! DM me the email you signed up with and we’ll help you start fresh :) Excited for you to give Pancake a proper try! 🥞
@shane_howard2 on it right now, can you share an email address so that we can find you ?
@tricomte The AI-powered GTM approach looks promising. How much setup is required for a new user ?
@dipanshu_kushwaha5 the brain can be fully setup in 7min on average
@tricomte @dipanshu_kushwaha5 literally it's just putting a URL and let the magic do the rest