Pancake is the Vercel for GTM. It gives you the building blocks to deploy any go-to-market idea from your favorite AI agent, such as Claude or Codex: a GTM Brain, sending infrastructure, and 40+ data providers and enrichment, all accessible through one MCP connection.
This is the 2nd launch from Pancake. View more
Pancake
Launching today
Pancake is the Vercel for GTM.
It gives you the building blocks to deploy any go-to-market idea from your favorite AI agent, such as Claude or Codex: a GTM Brain, sending infrastructure, and 40+ data providers and enrichment, all accessible through one MCP connection.
Free Options
Launch Team / Built With
LightfieldAI-native CRM that builds itself and does work for you
Promoted
Hey Product Hunt 😼
I’m Will, co-founder of Pancake 🥞
Your agent can build your product. We built Pancake so it can help you find your next customers too.
Give Pancake your website and it builds your GTM Brain: your ideal customers, positioning, competitors, and more. Then use Pancake, Claude, or Codex to find relevant leads and run your GTM workflows.
We’ve worked hard on this, with a lot of testing, honest user feedback, and rebuilding along the way. Huge thanks to everyone who helped shape it ❤️
We even jumped out of a plane for the launch. Answering your questions here should be less stressful 🪂
Give it a try and tell us what you think!
Such a smart way to go about it!
Been testing a few things.. I think you nailed it!
Leveraging Claude & letting users use their own local context is awesome! 🙌
@nic_trn Thank you! Your agent already knows so much about your business. We wanted to give it the tools to put that context to work 🙌
@quentin_le_gall3 Thank you, Quentin! It’s been a while since the Basalt days 🫡 Still on your PH profile!
Pancake is amazing! Congrats on the launch
@arseniy_shishaev1 Thank you Arseniy 💪
The Pancake team is craaaaazy (good)
@christophepas Haha thank you! Glad you added "good" 😂