Pancake is the Vercel for GTM. It gives you the building blocks to deploy any go-to-market idea from your favorite AI agent, such as Claude or Codex: a GTM Brain, sending infrastructure, and 40+ data providers and enrichment, all accessible through one MCP connection.
This is the 2nd launch from Pancake. View more
Pancake
Launching today
Pancake is the Vercel for GTM.
It gives you the building blocks to deploy any go-to-market idea from your favorite AI agent, such as Claude or Codex: a GTM Brain, sending infrastructure, and 40+ data providers and enrichment, all accessible through one MCP connection.
Free Options
Launch Team / Built With
ClarifyThe full-stack AI CRM for modern GTM teams
Promoted
Hey Product Hunt 👋
We hit #1 here in May, then rebuilt almost everything. Here's why.
Claude and Codex can already plan your go-to-market. They can't run it: no data to find the right people, no way to reach them, no memory of your business.
Pancake is that piece. One MCP connection gives your agent:
• a GTM Brain that learns your business, ICP and voice from your website
• 40+ data providers and enrichment
• sending infrastructure, from your own accounts
Describe who you want to reach in one sentence, and Pancake turns it into a Play that keeps finding leads, each with the reason they fit. Your agent decides, Pancake runs it. And if you'd rather click than prompt, there's a full app too.
Two early customers, in their words:
- "I'm running all of my GTM in Codex using Pancake." Pierre-Alexandre, CEO of Kinro
- "One Pancake Play replaced all our inbound tools." Adi, co-founder of AgentMail
What's the first GTM idea you'd deploy? We're here all day.
@tricomte Congrats on the relaunch Tristan! are most people using it through Claude or the app so far?
@aryan_thakore it's 50/50 actually but those using it through Claude & Codex have 5x more usage than the other users.
@guillaume_marquis3 I see, it looks promising, I'll definitely give it a try!
@aryan_thakore go for it! -> pancake.ai
@annerjiao Thank you! The tools might be the same, but each company brings its own product, audience, positioning, and voice. That’s what the GTM Brain captures. Pancake helps you execute, but your understanding of your customers and what makes you different still matters 🥞
Congrats on the Launch Pancake team !
What kind of company does it target ? Like is Pancake suitable for solo-preneur starting some small side project business ideas ? :)
@qchuret Thank you Quentin! Yes, Pancake works great for solo founders and small side projects too :) It’s mainly focused on B2B. What are you working on? 🥞
What is done by the sending infrastructure to manage the domains, warming up, and deliverability so that a new user does not ruin his/her reputation?
Additionally, Congratulations @tricomte , @francoisdefitte , @guillaume_marquis3 and team Pancake 🎊✌️
@aymi_malik Thank you! We currently support LinkedIn outreach, with email coming next week. We’re building everything with sender reputation in mind, including domain configuration for emal, gradual sending, and deliverability monitoring :)
Super interesting GTM tool. It just built a mind map around Myreader (https://myreader.ai), and it's super accurate. And now it's finding leads for me on LinkedIn and reaching out to them automatically.
For 99$, do I get a pile of super qualified leads or a pile of pancakes ? I don't get it and I am not sure what I'd prefer !!
Congrats on the launch !
@vicgrss The leads come first, pancakes are on me when we meet 🥞 Thanks for the support Vic!
Does it run locally and on my subscription model ?