Launched this week
Orphex is the unified MCP gateway for digital marketing teams, handling auth and integrations for 65+ platforms, from Google Ads to Shopify, to give your AI true cross-channel context. Move your AI beyond QA: empower it to analyze integrated performance and take every action a human marketer can. Reallocate budgets, pause unprofitable creatives, or adjust products from a single prompt. Every change is logged and protected by safety guardrails. Start free, 30% off the first month.
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Launch Team / Built With
IndexlyAI Search Growth platform for Brands and Agencies
Promoted
Congrats on the launch, Orphex team!
I've been using Orphex MCP with Claude to run Molene's paid media analysis, and it has changed how fast I get from "something feels off" to an actual decision. In one conversation I pulled Meta, GA4 and our e-commerce revenue together, found one of our top-spending campaigns was barely driving sales, and saw that another had clearly hit diminishing returns as budget scaled.
What I value most: changes never go live without my approval. Cross-channel context + guardrails is exactly what agentic marketing needs.
Meta and Google both claiming the same sale is teh exact question i never get a straight answer to, using Shopify as the tie breaker makes a lot of sense
when the AI wants to pause a creative or move budget, is the approval per action or can you set limits like "anything under 10% is fine"??? one click per change would get old fast on big accounts
@thamibenjelloun yes you can define pre-approved change limits as you wish!
The shared KPI definitions are the detail that stands out here. When two platforms report different numbers for the same campaign, having the attribution rules beside the answer would help explain the difference.
@oleksii_sekundant Exactly, that’s the gap we kept hitting ourselves. All advertising platforms can both “own” the same conversion, because each one counts it under its own attribution method and window. Orphex shows every platform’s number side by side, each tied to the platform that reported it, and never quietly merges them into one total. You can also switch attribution windows, for example 1-day vs 7-day click, and watch how each platform’s count shifts. When the numbers disagree, you can see exactly why. Thanks for calling it out!
Congrats on the launch! Love the human-in-the-loop approach here. Giving marketers the ability to review AI-suggested changes before they go live is a big deal when real ad budgets are involved. Curious, are you planning to show estimated performance impact before approving a proposal?
@yusuf_caglar_aksoy1 Thanks Yusuf! Today, the approval card shows exactly what will change before anything goes live. After it's applied, Impact Analysis measures if the change actually lifted performance against a modeled baseline.
Showing an estimated impact before approval is definitely on our roadmap! What would be most useful for you there: an expected metric range, or just the main direction of the impact?
Congrats on the launch! 🚀 Quick question, Programmatic rarely gets credit in last-click reports, so I’m curious about the full loop for DV360: could Impact Analysis show whether an upper-funnel push lifted branded search and direct traffic, and then let the assistant act on it? and approval-based write access (line item budgets, pacing) on the roadmap?
Hi Kıvanç, congrats on today. Small lodging advertiser here, so the opposite of an ecommerce funnel — a guest clicks an ad, asks questions for a week, then books days later, sometimes offline entirely. The approval-before-anything-changes guardrail is the whole ballgame for a business our size. One agent-set budget change nobody caught would end the experiment fast. How granular can the approval rules get? Per campaign, per change type — could I let it pause a dead creative on its own but still make it wait for me on budgets?
Congrats on the launch Kıvanç. Running ads from Claude is exactly where this should go. One question from the agency side: when one person manages several clients’ ad accounts, can each connection be locked to one client? I’d want to be sure a prompt about client A can never touch client B’s budget, even by mistake.