AI is already talking to your buyers. The question is whether it's saying the right thing.` Most teams are optimizing for AI visibility. That's the wrong game. AI agents don't rank brands — they recommend them. Optimly shows you what the most widely used AI models believe about your brand, where those beliefs come from, and how to change them. Free audit — like having a brand strategist diagnose your AI positioning in 15 minutes.
Hey PH community I'm Apurva, founder of Optimly. Before I ask for your support tomorrow, I wanted to share the insight that started all of this.While working at Microsoft, Meta, and Discord, I kept noticing something strange: AI models were describing our products with confident, detailed and often completely wrong information. Wrong category. Wrong features. Wrong competitive positioning.The kicker? 59% of AI brand misrepresentations aren't missing information they're wrong categorization. AI models aren't ignoring your brand. They're misunderstanding it.That's a very different problem than "we need more content." It's a comprehension problem, not a supply problem.Optimly audits how ChatGPT, Claude, Perplexity, and Gemini actually understand your brand and gives you a prioritized fix plan.My question for the community: Have you ever caught an AI model saying something wrong about your product or company? What was it?
I had previously tried other AI visibility tools had no idea what to do with them. Optimly is different because I get prescriptive "fixes" not just more data. Every score/gap comes with a specific action I can take. As a result, we have actually sharpened our brand strategy. We publish less now (vs. just putting out a lot of SEO articles) but what we put out tightens how AI understands us and how we talk about ourselves, and then in turn helps us show up to the right audience.
What needs improvement
They are building out an AI writing coach, so not only will we know how to fix things, we'll have help writing from Optimly themselves, who we trust immensely to create with purpose, not just with Claude or ChatGPT. Very excited about this feature!
vs Alternatives
I finally feel like I can do something to improve how we show up in the conversation. I get a lot of cold inbounds from companies telling me they can help me understand where I'm showing up and falling short, but not one of those has talked about guiding us on how to improve.
Ratings
Ease of use
Reliability
Value for money
Customization
Report
2 views
Wafaa.io — Turn scattered DMs into contracts you can control and prove.
Turn scattered DMs into contracts you can control and prove.
Promoted
Maker
📌
Hey PH 👋 I'm Apurva — founder of Optimly and former Head of Product Insights at Discord, where I watched the shift from search to AI start to quietly reshape how buyers find products.
I've spent 15 years reading platform shifts at Microsoft, Meta, and Discord. The pattern is always the same: most teams optimize for the old system while the new one is already running.
Right now, everyone's chasing SEO, GEO, AEO — treating AI like a search index to rank in. But AI agents don't rank brands. They recommend them. To buyers. Based on what they believe.
That's a fundamentally different game.
Optimly shows you what ChatGPT, Claude, Perplexity, Gemini, and Copilot actually believe about your brand — and whether those beliefs are helping or hurting you with buyers.
The fix isn't more content. It's teaching the model the right story.
Optimly helps you do this in four steps:
1) Define: Uncover your Brand DNA: what your brand stands for and how AI has already interpreted it
2) Diagnose: See exactly what 5 AI models believe about you, and where those beliefs break down
3) Fix: Push the right narrative into the knowledge layers AI draws from
4) Monitor: Track whether AI perception and beliefs are shifting over time
Try it free today — and drop a comment if you’ve tried out other methods for GEO or AEO recently. We'd love to hear what you think of our approach. 🙏
Report
We’ve been testing Optimly and have been really excited of the results so far. Really fascinating to see the AI ranking and actually make recommendations to improve them which in turn also helps improve website content and SEO.
Report
Optimly has been very eye opening for me as someone who doesn't know much about the SEO/AEO space. It's helping me get off on the right foot.
We’ve been using Optimly and have found that apart from improving the AI rankings of our brand, it also improved SEO and the overall messaging for our product.
Report
Maker
@javierluraschi thank you Javier and the Hal9 team for being one of our best customers and early adopters!
We’ve been testing Optimly and have been really excited of the results so far. Really fascinating to see the AI ranking and actually make recommendations to improve them which in turn also helps improve website content and SEO.
Optimly has been very eye opening for me as someone who doesn't know much about the SEO/AEO space. It's helping me get off on the right foot.
FGA4
We’ve been using Optimly and have found that apart from improving the AI rankings of our brand, it also improved SEO and the overall messaging for our product.