Hey PH community I'm Apurva, founder of Optimly. Before I ask for your support tomorrow, I wanted to share the insight that started all of this.While working at Microsoft, Meta, and Discord, I kept noticing something strange: AI models were describing our products with confident, detailed and often completely wrong information. Wrong category. Wrong features. Wrong competitive positioning.The kicker? 59% of AI brand misrepresentations aren't missing information they're wrong categorization. AI models aren't ignoring your brand. They're misunderstanding it.That's a very different problem than "we need more content." It's a comprehension problem, not a supply problem.Optimly audits how ChatGPT, Claude, Perplexity, and Gemini actually understand your brand and gives you a prioritized fix plan.My question for the community: Have you ever caught an AI model saying something wrong about your product or company? What was it?
AI is already talking to your buyers. The question is whether it's saying the right thing.`
Most teams are optimizing for AI visibility. That's the wrong game. AI agents don't rank brands — they recommend them. Optimly shows you what the most widely used AI models believe about your brand, where those beliefs come from, and how to change them. Free audit — like having a brand strategist diagnose your AI positioning in 15 minutes.