Optimly
p/optimly
Earn Agent Trust. Win Buyer Referrals.
0 reviews8 followers
Start new thread
trending
Apurva Luty

1d ago

Why I built Optimly — and what I learned auditing 5,000+ AI brand responses

Hey PH community I'm Apurva, founder of Optimly. Before I ask for your support tomorrow, I wanted to share the insight that started all of this.While working at Microsoft, Meta, and Discord, I kept noticing something strange: AI models were describing our products with confident, detailed and often completely wrong information. Wrong category. Wrong features. Wrong competitive positioning.The kicker? 59% of AI brand misrepresentations aren't missing information they're wrong categorization. AI models aren't ignoring your brand. They're misunderstanding it.That's a very different problem than "we need more content." It's a comprehension problem, not a supply problem.Optimly audits how ChatGPT, Claude, Perplexity, and Gemini actually understand your brand and gives you a prioritized fix plan.My question for the community: Have you ever caught an AI model saying something wrong about your product or company? What was it?
Apurva Luty

11h ago

Optimly - Earn Agent Trust. Win Buyer Referrals.

AI is already talking to your buyers. The question is whether it's saying the right thing.` Most teams are optimizing for AI visibility. That's the wrong game. AI agents don't rank brands — they recommend them. Optimly shows you what the most widely used AI models believe about your brand, where those beliefs come from, and how to change them. Free audit — like having a brand strategist diagnose your AI positioning in 15 minutes.