MZRT by Ryan Leslie

An unlimited track album served as one single/month for life

3 followers

An unlimited track album served as one single/month for life

3 followers

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Launch tags:Music•Tech

Launch Team

Google

@ryanleslie who do you think will win the Spotify/Apple/Tidal steaming battle, and can multiple survive? what do you prefer from an independent artist perspective?

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11yr ago

Art of the Hustle - Episode 4 with Diishan Imira

Maker

@djskee whattup Skee!!!!!!!! Is that even a battle?? Choice and competition are great for users because they drive innovation and product refinement. I personally use Soundcloud the most - instant, user friendly uploads and easy to share/receive the newest newest content in real time as people create.

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11yr ago

@ryanleslie Are you aware that SoundCloud recently changed their Terms of Service to enforce a policy that no track is played more than a total of 24 hours in length on an external site. They want users to come to SoundCloud.com instead of listening to embeded music or music streamed in app via their API.

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11yr ago

Kevin Hart Bot

Hey @ryanleslie Interesting concept and congrats on the launch. 1. I saw that you're getting a lot of love from different independent artists, such as Nipsey Hussle and 50 Cent. Do you still feel like it's an uphill battle to convince artists (especially in the HipHop genre) of the new kind of marketing you and your company is preaching and living? 2. Any interest in still releasing the album through (now) traditional channels such as Spotify and Apple Music?

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11yr ago

Art of the Hustle - Episode 4 with Diishan Imira

Maker

@freshfey absolutely. Informing artists on the value of data they've lived/survived without for their entire careers is a tall order.

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11yr ago

Art of the Hustle - Episode 4 with Diishan Imira

Maker

@freshfey yes - as long my premium subscribers get the content first, we'll distribute to Spotify and anywhere else music is consumed. Discovery is super valuable as an incentive to come see the show live!

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11yr ago

Ryan, I think that your subscription model for releasing music and staying engaged with fans is awesome. How does a 15 year old that's spitting hot bars on Instagram get paid with this type of model since they may not have a bank account? There are up and coming creators that are engaging audiences worldwide at an early age. What can we do as tech founders to provide an opportunity to create an independent income for themselves? edit: For anyone confused about Ryan's first answer, I had edited out a question earlier. The question was, what happens when he hits the 1000 user mark and other people want to sign up.

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11yr ago

Art of the Hustle - Episode 4 with Diishan Imira

Maker

@schnelle we'll likely adjust the number of users (opening more $1 sub opps so yes - even you can get that heat every month). The top tiers are based on access so they will remain super limited. Only 5 fit on the plane with me and my people!

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11yr ago

Art of the Hustle - Episode 4 with Diishan Imira

Maker

@schnelle the phone is the greatest. That's the glue for the entire ecosystem - a SuperPhone that tells me who's bought and who's not. This facilitates greater attention/acknowledgement for the top supporters - which I can gauge on any metric, twitter mentions, IG likes, fb comments, and of course $$. This also builds a list of mobile numbers - the real measure of audience ownership at Disruptive Multimedia.

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11yr ago

Art of the Hustle - Episode 4 with Diishan Imira

Maker

Thanks @eriktorenberg! This is a pay what you want subscription model for delivery of songs + access to me as an artist, released on the 4th of July. Supporters pledge anywhere from $1-1000+ per single on a monthly or yearly recurring basis, limited to 1000 fans. Built on Gumroad for payment processing/digital delivery and DMM's SuperPhone product for updates via sms to subscribers at varying levels. The intro to my video is real. Ask me anything.

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11yr ago

Dear Holmes

@ryanleslie Wrote about you here: https://geeky.io/2015/07/07/futu... A few questions: First of all, how are you liking Gumroad? Are you partnered with them, or are you just using their standard functionality? Is this music exclusive to this site, or is it available elsewhere? What inspired you to create this? What plans/feature ideas do you have for the future?

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11yr ago

Product Hunt

@ryanleslie - I'm particularly interested in SMS-based services lately (here are a several curated by @thinker). I have some thoughts on why SMS is a fantastic distribution/re-engagement channel but I'm curious to hear why you chose to use that channel (and more broadly, why you built DMM Superphone.

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11yr ago

Art of the Hustle - Episode 4 with Diishan Imira

Maker

@rrhoover for now, SMS from a 10-digit number is the most direct way to bypass the clutter of social and cut directly into the message stream that's reserved for family and friends. My supporters in many ways consider me a friend simply because I acknowledge and show my appreciation for them. I mean, imagine logging in and seeing a new single for $99.99 on iTunes. My group exchanges that monetary value in return for access. Real access. Retro is the future. Better than VR is Real Reality. Pick up the phone and it's me on the other end!!!!!! Hahahaha!

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11yr ago

Stark

@rrhoover Thanks for sharing that list from @thinker. Latest app I'm building is partially SMS-based and I've been looking for a slew to play around with.

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11yr ago

Builder by Engineer.ai

@ryanleslie @rrhoover SMS is a funny one - its also the same medium that in many parts of the world esp Asia is heavily spammed. It's not simply a direct route to someone especially as a service-provider-originated message - in most cases unless you're having a personal conversation or its your bank - the SMS is just rolled over by the user. Ryan - I think the fact its your real number, and that someone can pick up and speak to you and that your a celeb means a world of difference (and also that they know they are limited in audience) and brings a supporter or fan 10 steps closer. Fab idea although scaling would become difficult? SMS as a user-originated-transaction is awesome as its ultimately the best fall back for no-connectivity or absence of connectivity. Someone needs to build a better fall-back library and service that lets you move between data and SMS so that apps can stay alive.

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11yr ago

@ryanleslie - Do you think the tech/start-up world, especially Left Coast, is ready to support a fusion of new tech and hip-hop? In my experience it appears there is a disconnect between $$$ and new ideas as you move further west away from NYC. Obviously Horowitz/Genius/Nas/You have a niche, but how can the tech industry better collaborate with Hip-Hop culture more specifically? Peace!

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11yr ago

Art of the Hustle - Episode 4 with Diishan Imira

Maker

@jarrettabello Hip Hop culture has to come with the heat in terms of ideas that can add value beyond the music!!!!!! The beauty of the SuperPhone is that you could use it today to have a better view on the people who support you even now. You could add that layer of technology to your contacts and rank them in terms of time spent with you, number of messages, number of meals they's covered - all of that is important knowledge when you want to show your appreciation appropriately - which then leads to a better relationship!

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11yr ago

@ryanleslie very interesting concept. Are you excited about the prospect of having to release a new song every month or will it be a personal challenge for you? P.S. R-Les for Pres

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11yr ago

Art of the Hustle - Episode 4 with Diishan Imira

Maker

@salimahirji so excited about that prospect - I'm playing beats right now for the August 5 drop!!!!!!!! (Fab is the running mate Loso - in case you ain't know so.)

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11yr ago

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