No matter what you're building, investors new favorite question: "What stops OpenAI from doing this?"
For @Migma AI: we operate on the software layer while OpenAI provides the foundation models. they re pushing toward AGI, not building specialized vertical products. email requires deep integrations, brand learning, cross-client rendering, and a compiler we built in-house. OpenAI won t spend years perfecting how 40+ email clients render html but that s exactly our edge. Look at how they acquired @Windsurf for billions: instead of building vertical products themselves, they buy proven software players. we re in that category.
Now tell me: what stops OpenAI and giants from doing what you're doing?
The idea of carrying the whole workflow from campaign planning to the actual inbox is probably the strongest part of Migma for me. It feels much more useful than another tool that only generates copy. How much control do marketers keep before a campaign is sent, and can they require approval at specific stages?
Migma AI
@nico_mandera You keep full control. Migma gets everything ready, but a human approves it before it goes out.
Once approved, you can send it right away or schedule it, and Migma will handle the send automatically at the time you choose.
You can also review, comment, edit, or pause anything along the way. Migma just takes care of the busywork in between 🙏
ok so per a review, every little edit makes a new email version and burns your daily quota. fast iteration vs hitting the cap fast, real tension there. any plan to batch small edits so they don't each count separately?
Migma AI
@owen_parker4 Good question, small edits are grouped, so every tiny change doesn’t burn a separate credit.
You can also use the visual editor for free, which makes it easy to tweak and iterate without eating into your quota.
Really appreciate you flagging this, and would love to hear how it feels once you’ve tried it 🙌
Looks like something we could definitely use something like this in the near future - do you have a strategy how to you handle sending reputation/content quality?
Migma AI
@foobar_beer Absolutely, that’s a big part of how we think about the product.
Migma helps on three fronts: content and compliance checks before send, deliverability and warm-up guidance, and reputation monitoring through your connected ESP.
The goal is to help you avoid the common issues that hurt sender reputation, not just generate the email and leave the rest to chance.
Would love to hear what your current setup looks like when you get a chance to try it 🙌
@boeychen Love the approach! On my previous adtech project, we were using GlockApps for content evaluation and reputation tracking and Mailgun or AWS SES for the actual sending (warmup etc was coded manually per domain in our app).
Are you using AI for the content/compliance checks? I would be very keen to see how that performs with oldschool "protection tools" like Barracuda or SpamAssasin.
Congrats on the launch - really cool idea and looks to be a very smooth product. I have to ask, if clients have all their contacts and operations inside another CRM (think Zoho or GoHighLevel) that currently send their campaigns, how does it work? My clients would be keen to keep their core CRM systems running without having to duplicate data into a specialized email tool.
Migma AI
@danielboardman Thanks, really appreciate that 🙌
Your clients can keep Zoho, GoHighLevel, or their current CRM as the core system. Contacts are imported or synced into Migma through native integrations, connected ESPs, or API/webhooks, depending on the setup.
So there’s no need to move the rest of their operations. Migma handles the campaign workflow, while the CRM stays the main source of truth.
Would love for you to try it with one of your client setups and tell us how the workflow feels.
the "learns what drives revenue" part is the interesting bit to me - how does it attribute revenue back to a specific email when someone gets touched by 3-4 emails in a sequence before converting? that's usually where email attribution gets messy even for humans doing it manually.
Migma AI
@omri_ben_shoham1 You're right, when someone gets 3-4 emails before buying, giving one email the credit is guesswork. So we don't force it onto a single email.
We track which emails a person actually clicked, and spread the credit across those, leaning toward the ones they engaged with most. Opens we mostly ignore since Apple Mail fakes a lot of them.
The part we really trust is the pattern across lots of sends, not one person's path. If the day-3 email with one subject line keeps showing up before people buy, and another version doesn't, that tells us something real even when any single journey is messy.
That's the math no one has time to do by hand.
Best way to judge it is to see it live. Would love for you to try it.
Next3 Offload
How does Migma handle email deliverability and domain reputation when sending campaigns from a connected custom domain?
Migma AI
@shahriardgm Great question 🙌
When you connect your own domain, Migma handles setup and warmup for you, so it ramps up gradually and lands in the inbox instead of spam, meeting all the checks that actually help conversion along the way.
If you don't have a domain yet, you can send straight from Migma with a shared address, no setup needed. Or you can buy a new domain right inside Migma at an affordable price.
Come connect yours and try a send, would love to hear how it lands for you 📬
Spycost
Congrats on the launch! Migma’s focus on the full email workflow, from planning to rendering and compliance, feels much more practical than just another AI copy generator. I’m especially curious about how the system learns from approvals, edits, and skipped sends over time. How quickly does it adapt to a brand’s tone and sending judgment?
Migma AI
@glebarios Thanks so much, this means a lot 🙏
Brand tone comes from what you feed it (your assets, guidelines, past campaigns) and it keeps refining that as you approve, edit, or skip sends, so the more you use it the closer it tracks how you actually write and what you're okay shipping.
Performance also feeds straight back in: opens, clicks, what worked, what didn't, all shaping the next campaign automatically.
Come try a few campaigns and you'll feel it get sharper send over send 📬