Magic
Blend your content into real-world locations
164 followers
Blend your content into real-world locations
164 followers
Upload your content, choose from 350+ templates, and watch the magic happen — your product placed inside real filmed footage from Paris, Times Square, Tokyo and beyond. The most consistent results on the market: sharp logos, accurate colors, predictable quality every time. Trusted by L'Oréal, Anua, Renova, Verge, and brands across 50+ countries. Starting from $1 per video.
Magic
The 350+ template approach for product-in-real-locations is genuinely useful for fast iteration on creative — most teams I've seen still pay agencies for one-off shoots they don't even A/B test. One adjacent angle I keep thinking about: layering narrative/context onto the location rather than just placing product. I built StoryRoute for travel storytelling and the gap I keep bumping into is that "city as background" is solved; "city as a meaningful place" isn't. Are you planning template variants where the location itself becomes the message, not just the backdrop?
Magic
@samir_asadov Good point, Samir. I think it's important to have the space for storytelling.
We're developing what we call the spatial intelligence inside Magic, where you can literally overlay high-quality computer graphics and generative AI on top of the real video without the need to render or regenerate the entire video.
Talking about storytelling, so far this part is covered by the creative community we work closely with. However, we are planning to open the possibility to upload and create your own templates as well as create the storylines.
I will check your product; maybe we can collaborate in some way.
@ivan_puzyrev That's the right framing — spatial intelligence as the substrate, story as the layer on top. The user-uploaded templates / storylines path is exactly where this gets interesting; the moment users can encode local context (a side-street tradition, a real-life route someone walked) into a template, you've unlocked something the big platforms can't fake. Happy to compare notes — will follow Magic and reach out.
Impressive work! It’s refreshing to see an AI video tool built specifically for e‑commerce rather than general animation. The VFX and packshot templates make my product look like it’s in a real commercial, and the pricing feels fair for small businesses. Would love to see more templates for apparel or packaging in future updates. The concept of drag‑and‑drop product videos is exciting, but the site felt cluttered and I had trouble scrolling through categories. I also couldn’t locate any clear privacy or data‑use statements. Before I’d feel comfortable uploading my product shots, can you clarify how images are stored and who owns the generated content? Better onboarding materials would go a long way. Keep it up :-)
Magic
@layal_alawlaqi Hello Layal, Thank you so much for the feedback and for the opportunity to answer your questions.
We have basic terms of use and a privacy policy for general accounts, and we are ready to provide extra agreements for our business users under the business subscription. In general, as a founder, I can say that you can safely upload your product shots. As a platform, we never use them without your permission.
Regarding usage rights:
1. All of the templates we provide give you the rights to use the output.
2. The templates in the VFX section are specifically based on real videos for which we own the IP.
3. By having a Pro or Business subscription on Magic, you have the commercial right to use these in your social media.
Let me know if you have any questions or if you want to jump on a short call so I can guide you through the platform.
@ivan_puzyrev Thank you Ivan for the clarification. The transparency around usage rights, IP ownership, and commercial use definitely adds more confidence to the platform. I appreciate the thoughtful response. Wish you the best :-)
Magic
@layal_alawlaqi Thank you, Layal. Let me know if you have any other questions or proposals, or any kind of general feedback about Magic. We really value customers like you.
The problem wasn't budget, it was consistency' that's the line. That reframe alone is better positioning than most AI creative tools manage in an entire landing page. Brutal question as requested: what does failure look like in the 10% that doesn't work first try? That's where I'd want to stress-test this.
Magic
@neekhole_ Good point, Nicole. That's exactly the question that brands asked us and complained about the most when they start experimenting with AI: how to achieve repeatable, consistent, high-quality results at a scale of 10,000 products, for example?
We nailed it in some of our templates where we get 100% consistency. I'm talking about different types of VFX scenes where the image that you are uploading is exactly the content appearing inside the scene. Now, we are solving the same issue for pack shots, so stay tuned.
Thanks for the support on launch day!
It's a lot of fun to play around with! I did have some issues uploading an image (it wanted to download instead of upload) but by dragging the image it worked. Other then that solid product! Would love a bit more options to use it with my logo instead of a product, but great start!
Magic
@benjaminmiddelbos really appreciate your feedback and thanks for testing Magic. We'll double-check the issue that you mentioned about download instead of upload and I'll get back to you.
For the logo, I recommend the mockup section and the VFX section where you can place them in a kind of flat placeholder, like a piece of fabric flying around the city or any type of LED screen.
Magic
Hey! 👋 I'm Ivan, co-founder of Magic.
My team has been deep in AR/XR and 3D graphics for 10+ years. We know this space inside out.
About a year ago we started Magic - honestly, because our users kept asking for the same thing:
"Beautiful videos without the AI weirdness"
No prompts, no guessing, no "why does this person have six fingers." Just open a template, get a great video.
We come from computer graphics, so quality was never negotiable for us. Our approach is pretty different from most AI video tools - we work with real footage and add digital content on top. That's why the output is predictable. Brands need that.
The moment I knew we were onto something: an agency told us they'd just spent $5,000 on a video. They made the same thing in Magic for $1. That kind of story kept coming.
Hundreds of thousands of people have tried it now. Guess the name fits...
real footage with ai layered on top sidesteps the uncanny ai look and the copyright headaches in one move.
smart angle honestly !
Magic
@saad_el_gueddari Thank you! We simply based this on the feedback of the users who had been feeling that the shift is happening, but they were not satisfied with the AI slop.