Is AI-generated video about to get shadowbanned?

Something I've been thinking about lately.

TikTok added an AI content filter in late 2025 - users can now dial down how much AI video they see in their feed. Instagram is auto-labeling AI content and creators who don't disclose can face reach restrictions. 52% of consumers disengage when they even suspect content is AI-generated.

So here's the question: if your brand is running AI-generated video ads right now, are you one algorithm update away from getting quietly buried?

Is this fear overblown - or are we already seeing it happen?