With all the excitement around AI-generated images, videos, and agents, I feel motion graphics remains one of the most underexplored areas in the AI era.
Yet, it's one of the most powerful ways to communicate ideas. Motion graphics can make products easier to understand, explain complex concepts, showcase features, and create more engaging marketing content. Their applications go far beyond product launch videos.
I'm curious to learn how different professionals are using motion graphics today:
Be it Startup founders, Freelancers, Social media marketers, Product marketing teams, Agencies, E-commerce brands, Content creators, Sales and customer success teams or any other teams
A bit about what is under the hood, for the builders here 🛠️
@Kinetiq is built on top of Hyperframe by @HeyGen , an open deterministic HTML video-as-code rendering engine. The idea: write HTML, render video. Deterministic means the same input always produces the same frame-perfect output, which is what makes video programmable and agent-friendly in the first place. Everything Kinetiq adds sits above that foundation.
The AI layer. Director mode orchestrates multiple frontier models@Claude by Anthropic @OpenAI @Gemini and @Kimi routed through native integrations and OpenRouter as fallback with a multi-provider fallback chain. Each step of the pipeline (research, ideation, scripting, QA) gets the model best suited to it. The agentic QA loop then lints, heals and scores every render before you see it.
The media layer. @FFmpeg handles processing and encoding, exports up to 4K in any aspect ratio. @ElevenLabs and Laria by Google powers premium multilingual voiceover, alongside built-in TTS and Whisper for transcription. The Director orchestrates @Anime.js 3JS, @pixi @WebGPU to drive the motion itself, which is why the animations feel hand-crafted rather than generated.
The product layer. @Next.js frontend with 4-way editing (chat, canvas, properties, HTML source), 130+ templates, brand kit capture from a URL, variables for personalised video at scale, and a persistent cloud render queue.
And because Hyperframe makes video code-native, we could expose the whole studio as an MCP server and REST API. Your agents can brief Kinetiq the same way you do.
Happy to go deeper on any part of the stack. Ask away.
A detailed documentation on Kinetiq's capability is listed on the help section
The question we get most: what exactly is Director mode? Screenshot attached 🎬
Most video tools hand you a blank canvas or a prompt box. Both put the burden on you: you have to know the structure, the pacing, the script, the visual language, before you have made anything.
Director mode flips that. It works the way a real creative director does.
It starts with a conversation. You brief it in plain language: what the video is for, who it is for, what you want people to feel or do. It asks the questions a director would ask.
It researches. Your product, your market, your audience. If you are launching a fintech feature, it understands the space before it writes a word.
It reasons and ideates. Narrative structure, scene breakdown, pacing, visual concepts. You see the thinking, not just the output, and you can redirect at any point before a single frame is rendered.
(Make sure to toggle the Director button at the bottom left corner)
Then it produces. Script, scenes, motion, voiceover, all assembled against your brand kit and passed through an agentic QA loop that lints, heals and scores the render before you see it.
Under the hood it orchestrates multiple frontier models, choosing the right one for each step: research, scripting, ideation and QA are different jobs, and no single model is best at all of them.
The result: you arrive with an idea and leave with a finished video, having made creative decisions rather than technical ones.
And if you want hands-on control at any point, you still have 4-way editing: chat, canvas, properties, or the HTML source itself. Director mode is the front door, not a locked room.
What would you brief it with first?
We are glad to launch Kinetiq on Product Hunt today!
One of the biggest engineering decisions we made while building Kinetiq was to separate generation from rendering.
AI generates an editable HTML composition that you can instantly preview in your browser. This lets you iterate quickly without waiting for expensive renders after every change. Once you're happy with the result, the exact same composition is rendered into a production-quality MP4 through our deterministic rendering pipeline.
We also spent a lot of time making the system dependable, not just impressive.
That meant investing in capabilities users may never notice directly:
• Intelligent model fallback when providers are unavailable or rate-limited.
• Deterministic rendering so every render is identical to the approved preview.
• A persistent render queue that survives interruptions.
• Quality checks and self-healing before videos are rendered.
AI-generated content is exciting, but for creative teams, reliability matters just as much as generation quality. We wanted Kinetiq to feel like a production tool you can trust, not just another AI demo.
We're excited to finally put it in your hands. We'd love to hear what you like, what breaks, and what you'd build with it next.
@senthilnagent Thanks a lot Senthil.
We're incredibly excited to finally launch Kinetiq on Product Hunt.
Motion graphics have always been one of the most powerful ways to tell a story, but also one of the hardest to create. Between complex tools, long production cycles, and expensive iterations, too many ideas never become videos.
We started Kinetiq with a simple goal: make professional motion graphics accessible to everyone.
From the beginning, three principles guided every decision we made:
An intuitive experience
Whether you prefer chatting with AI, editing visually on a canvas, tweaking properties, or diving into the source, the experience should feel natural.
Reliable execution
The video you preview should be the exact video you download. No surprises. No "it looked different after rendering."
Creative control
AI should eliminate the tedious work, not replace your creativity. Every output remains editable and reusable instead of becoming a locked file.
We still have a long roadmap ahead, but we're incredibly proud of what we've built so far and even more excited to learn from this community.
We'd genuinely love your feedback, ideas, toughest use cases, and feature requests.
Thanks for checking out Kinetiq!
@Kinetiq -Do you support ready-made templates so users can start generating motion graphics without beginning from scratch?
@deveshmeeta_ghosh Yes, We have 130+ ready made templates that can be adapted to your brief. Additionally, you can also create new templates to suit your use case.
Click on the "T" button near the chat window to load
You can save any customised video as a template and edit it later.
@deveshmeeta_ghosh @pratapbehera
When you select a template, it opens as a new project.
Your next prompt adapts it by preserving the design language, motion, and structure while replacing the copy, colors, imagery, and other assets with your own.
What's even more interesting is that you're not limited to a single template. You can combine multiple templates or scenes to build a richer final video. For example, you could use an opening from a launch promo, a statistics section from a stat reel, and an ending CTA from another template, then let Kinetiq stitch them together into a single composition.
Hey everyone!
Super excited to be part of @Kinetiq and even more excited to finally have it out here today. The team had been heads down on this for months, so seeing people actually poke at it is a little surreal.
The reason it exists is pretty simple: making a high-quality motion video always took way more time, money or skill than it should. So we built it so you can just describe what you want and get a real motion video back, one that stays editable instead of handing you a locked clip.
The part I actually nerd out about is what's happening under the hood. Every video Kinetiq makes is a real HTML composition with timing baked into it, animated with GSAP and rendered out frame by frame through headless Chrome and FFmpeg.
Because it's deterministic, the same composition renders to the same frames every single time, so if you change one thing and re-render, nothing else shifts or drifts. That's also why you can edit the same video by chatting, dragging things around visually, tweaking exact values, or dropping straight into the code, since it's all just one underlying artefact instead of four different tools pretending to talk to each other.
Before you even see a preview, it also runs through an automated pass that checks for stuff like blank scenes, dropped audio or broken opening frames and repairs them, so what you get already went through a quality check instead of you catching problems after the fact.
I'd recommend this, so try it out!If you point it at your own site, it'll pull your brand colours, fonts and tone and carry that across everything from there on, and if you upload your own talking-head footage, it keeps your actual voice instead of overdubbing you, just cleans up the audio and builds captions around it.
We'll be around all day reading everything, so tell us what's confusing or broken; we genuinely want to hear it.
Thanks so much for checking us out today!
What do you see as Kinetiq's biggest advantages compared to established tools like Adobe After Effects?
@anirban_sinha5 Great question. We built kinetiq because our video requirement was at scale and we wanted to agentify the whole process.
Here are the four key differentiation.
1. No After Effects skills required. The learning curve is the real cost of AE: months to get competent, years to get good. With Kinetiq you chat, the way you would chat with an LLM. Brief the Director in plain language and it handles composition, timing, motion and structure. The skill you need is knowing what you want, not knowing where the keyframes go.
2. It runs anywhere there is a browser. No installation, no render workstation, no GPU requirements. You can brief, edit and render from any device, including a mobile browser. The heavy lifting happens on our cloud render queue, not your machine.
3. Minutes, not hours. A video that would take a few hours (or days, with revisions) in After Effects takes under 10 minutes in Kinetiq, from brief to rendered output. And because revisions are conversational, iteration is minutes too, not another session at the timeline.
4. Agents can make videos, not just humans. This is the one AE structurally cannot match. Kinetiq exposes an MCP server and REST API, so videos can be produced programmatically inside any workflow: your CRM triggers a personalised video, your agent briefs Kinetiq the way you would. Video becomes an output of your systems, not just your designers.
To be fair to AE: for frame-by-frame VFX artistry and cinematic compositing, it remains the master's tool. Kinetiq is for the far larger group who need studio-quality motion graphics at the speed and scale of software.