Pratap Behera

People keep asking what kind of videos Kinetiq actually makes, so here is the honest range

Product and explainer videos. Launch videos, feature walkthroughs, how-it-works explainers. Brief the Director with your product page and it handles the script, structure and motion.

Brand and campaign videos. Ads, promos, seasonal campaign creative. Kinetiq captures your brand kit from a URL, so every video ships in your colours, fonts and voice.

Screenshot-to-video. Drop in product screenshots and Kinetiq turns them into polished motion demos. The fastest path from "we shipped it" to "here is a video of it.

If a launch is coming up in the next few months, chances are a launch video is somewhere on the to-do list. And chances are it has been sitting there for a while.

I've been through this myself and talked to dozens of founders about it, and the pattern is remarkably consistent. Everyone has seen a brilliant launch video, saved the link, and thought "I want something like that." Then reality arrives: agencies quote anywhere from a few thousand to tens of thousands of dollars, freelancer timelines stretch to 3 to 6 weeks, and DIY tools demand a learning curve most founders can't afford in launch month. So the video either ships late, ships mediocre, or gets cut entirely.

I'm genuinely curious about real numbers from this community:

How much time did the launch video take, from brief to final export? Days, weeks, months?

With all the excitement around AI-generated images, videos, and agents, I feel motion graphics remains one of the most underexplored areas in the AI era.

Yet, it's one of the most powerful ways to communicate ideas. Motion graphics can make products easier to understand, explain complex concepts, showcase features, and create more engaging marketing content. Their applications go far beyond product launch videos.

I'm curious to learn how different professionals are using motion graphics today:

Be it Startup founders, Freelancers, Social media marketers, Product marketing teams, Agencies, E-commerce brands, Content creators, Sales and customer success teams or any other teams