IvyForms is a WordPress form builder for turning submissions into structured workflows. Create contact forms, applications, registrations, surveys, feedback forms, and multi-step flows with a clean drag-and-drop builder. Then manage entries, analyze responses, apply conditional logic, and connect data to tools like wpDataTables, Amelia, Mailchimp, and webhooks so every response can move work forward.
Why would I use this over a tool like Lovable or Replit or Base44? Why would I manually click through and build the form myself when I can just ask an AI agent to do it for me and launch with one click? Is it the workflows afterwards? I feel like you just ask your AI and it will build that for you, right? You just give it either the MCP or the API key and it will build these automations for you. I don't see this lasting in 2 years.
IvyForms
@malcolm_mcdonald2 Great question! Honestly, it's something we've thought about a lot.
AI app builders like Lovable, Replit, and Base44 are impressive, and we believe they'll become part of how many products are built. We don't see IvyForms competing with them as much as serving a different audience.
WordPress powers a huge share of the web and remains the world's largest CMS ecosystem. Whether someone is launching a brand-new website or extending an existing one, they usually want tools that work natively with WordPress, not a separate application they need to maintain.
AI can absolutely generate a form or even an entire workflow. But for most businesses, that's only the starting point. They also need reliable entry management, permissions, spam protection, integrations, analytics, updates, and compatibility with the rest of their WordPress stack.
We also don't see AI as the competition. In fact, AI is becoming a core part of IvyForms. Today, you can already generate forms with AI, and we've added MCP support (WordPress 6.9+) so AI agents can work directly with IvyForms. We're also integrated with Angie, Elementor's AI agent, allowing users to create and manage forms using natural language from within WordPress.
Our vision is that the best experience won't be AI instead of WordPress plugins, it will be AI working with specialized WordPress plugins. AI handles the repetitive work, while IvyForms provides the reliable foundation for forms, workflows, integrations, and long-term maintenance.
The market is evolving quickly, and we're building with AI in mind rather than against it. We'd love to hear what you think a form builder should look like in two years.
Drag-and-drop felt snappy and the conditional logic options were more flexible than I expected for a WordPress plugin. The webhook integration is a nice touch for routing submissions into other tools without extra glue code.
IvyForms
@semra276308 Thanks! That's exactly the experience we were aiming for. We want building forms to feel effortless, while making it just as easy to turn every submission into the start of a real workflow. Webhooks are just the beginning. We're actively expanding our native integrations too.
"we didn't set out to build a form builder" is the most honest origin story on here, usually it's the opposite where someone builds their fifth form plugin and invents a reason after. curious how you're thinking about the migration path though, anyone considering this already has 50 forms sitting in WPForms or Gravity with years of entries. is there an importer or is that a manual rebuild?
IvyForms
@aniket_jadhav_008 Thanks for bringing this up, we really appreciate it.
Starting with our next update, you'll be able to directly import WSForms and Fluent Forms into our plugin. Those were the most requested migration paths, so we prioritized them first.
Your feedback validates what we're seeing from other users: there's clearly a need for migration support from additional form builders, including Gravity Forms. We'll factor that into our roadmap as we expand our import options. The goal is to make switching as painless as possible.
i see this fitting schools agencies and small bussinesses equally well. what is your plan for handling very complex approval processes as customer needs continue to grow.
IvyForms
@hana_salazars Thanks for the great question!
Just to make sure I understand correctly, are you referring to approval workflows happening directly inside IvyForms (for example, multi-step manager approvals)?
At the moment, IvyForms focuses on collecting and managing data efficiently through features like entry management, notifications, conditional logic, webhooks, and integrations, allowing it to fit into existing business workflows. As customers' needs evolve, we're definitely looking at expanding workflow capabilities, so we'd love to hear more about the approval process you have in mind.
IvyForms
@hana_salazars Really good question, thanks! Today, IvyForms handles this through conditional notification routing and multi-page forms, so you can already do things like "route to a different approver based on department" or "only trigger a review step if a certain field is filled in a certain way," with webhooks/Zapier (coming very soon) available if you want to hand off to an external workflow tool. A full native approval engine (multi-step sign-off, live status tracking, escalation reminders, audit trail) isn't built yet, but it's exactly the kind of feature we're evaluating as usage scales into larger orgs. If you don't mind sharing a bit more about what your approval chain actually looks like (how many stages, sequential vs. parallel, who needs visibility into status), that'd help us prioritize it against what real teams need rather than guessing.
As someone who has built small WordPress sites, the “real workflows” framing feels right.
The hard part with forms is rarely adding fields. It’s what happens after submit: routing the lead, sending the right confirmation, avoiding duplicate manual follow-up, and knowing which responses actually need attention.
If IvyForms makes that post-submit flow obvious for non-technical site owners, that may be more valuable than another nicer form editor.
IvyForms
@grace_lee26 Thank you! We couldn't agree more. That's exactly the vision behind IvyForms, making everything that happens after form submission just as simple as building the form itself.
Have you planned deeper reporting features so teams can measure results without using another tool.
IvyForms
@stacey_connolly2 Thanks for asking! We do have built-in reporting and analytics in mind, but we want to make sure we're solving the right problems first. That's why we're talking with users to learn which insights and reports they actually need. If you have something specific in mind, we'd love to hear your ideas.
For more advanced reporting today, IvyForms integrates with wpDataTables for dashboards, filtering and sorting tables, displaying charts and lot more.
I've used quite a few WordPress from plugins and keeping everything organized afterward has always been the bigger challenge. This feels like it's spolving that part instead of shopping at from creation.
IvyForms
@morgan__harriss Thanks for pointing this out! You've identified the exact gap we saw. Most form builders stop after creation, but the real work starts when submissions come in - managing entries, analyzing data, automating follow-ups. IvyForms is built to handle the entire data lifecycle: collect → organize → analyze → act. Give it a try and let us know how it compares. 👍