About

Co-founder with a mission to challenge the status quo and build something that truly matters. Believes in bold ideas, relentless execution, and the power of collaboration to shape the future. Focused on creating lasting impact through innovation and purpose-driven work.

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Tastemaker
Tastemaker
Tastemaker 5
Tastemaker 5
Gone streaking
Gone streaking
Gone streaking 5
Gone streaking 5

Forums

19h ago

My time zone assumption cost me a customer but I discovered this after six weeks

Our scheduled reports are sent out at 9am. This logic was written in a laptop configured to my personal time zone and never touched again.

One customer from Auckland got her weekly report at 10pm Monday night, and she needed it for her Monday standup. She didn t say anything about it. All I know is that she downgraded, and in the cancellation reason field there was "not quite right for us."

1d ago

The first ten users should have been easier to retain. Nobody warned me of that.

It took a weekend of direct messages to get ten people on board. Four months in, and I'm still at only six.

One thing that has been surprising is the level of personal loss when it comes to churn. Every churn is a 10% loss, but more importantly, a specific person who no longer replies to your emails. I spent an entire Tuesday crafting an email to a single user, then never hit send.

We think the GTM data industry got the problem backwards.

Companies keep giving sales teams more data, more intent, more dashboards and more tools.

But having more information doesn't necessarily help a rep decide what to do next.

We think the valuable layer is the one that connects:

Signal Context Action

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