Launched this week
Fuzzy AI
We warm your prospects before reaching out
1.5K followers
We warm your prospects before reaching out
1.5K followers
Cold outreach gets ignored because prospects do not know you yet. Fuzzy warms them before you ever reach out by finding people already engaging in your market, helping you stay visible through content and thoughtful comments, then launching personalised LinkedIn and email campaigns in your voice. Research, enrichment, sequences, replies and team workflows live in one place. Customers call it intuitive, seamless and more comprehensive than the tools they used before.
Fuzzy AI
Hey Product Hunt 👋
I’m Serena, founder of Fuzzy AI.
We kept seeing the same thing happen: someone sends a cold message to a complete stranger, it gets ignored, and they’re told to solve the problem by sending even more messages.
But what if volume isn’t the real problem?
What if the problem is that you’re still a stranger?
That’s why we built Fuzzy.
Fuzzy is a relationship-first AI sales platform that warms up your prospects before you ever reach out, so your first message doesn’t feel cold.
Instead of stitching together separate tools for research, LinkedIn engagement, content, outreach, follow-ups, and replies, you can manage the entire journey in one place.
Here’s what you can do with Fuzzy:
🔎 Find the right prospects
Tell the Fuzzy Agent who you want to reach. It can research companies, build targeted lists, enrich contacts, and find people already engaging with relevant creators or competitors.
💬 Build familiarity before reaching out
My Feed brings together posts from your prospects and key accounts. Fuzzy helps you write thoughtful comments and LinkedIn posts in your voice. You can also choose who Fuzzy engages with automatically.
🧠 Create outreach that sounds like you
Memories teach Fuzzy about your company, product, audience, offer, and writing style. Fuzzy combines that knowledge with prospect research to create personalised LinkedIn and email outreach.
⚡ Keep campaigns moving
Launch multi-step campaigns and let Fuzzy handle the follow-ups without manually managing every step.
📥 Turn replies into conversations
Fuzzy can draft or send replies using the full context of each prospect and conversation. You decide how much control to keep: review everything yourself, automate selected steps, or let Fuzzy continue until it’s time for you to step in.
👥 Work from shared context
Your team can share company knowledge, research, contacts, templates, conversations, and reporting in one workspace.
Fuzzy is built for founders, sales teams, agencies, consultants, recruiters, and anyone who relies on relationships to generate business.
Our goal is simple: less manual work and warmer conversations.
🎥 Watch the demo: https://youtu.be/PNs_VTpEbPo
👉 Try Fuzzy: www.getfuzzy.ai
Thank you to everyone who has supported Fuzzy. I’m excited to hear what you think 🙌
Serena
@serenalam Congrats on the launch! Curious — how does Fuzzy decide the right balance between automation and keeping outreach feeling personal? That's usually the hardest part to get right with AI-driven sales tools.
Fuzzy AI
@imran_rauf Good question! And you're right - its what most ai tools get wrong.
The biggest way we keep automation personal is through our Memories feature, and we’ve spent a LOT of time getting this right.
Memories gives Fuzzy shared context about you, including how you write, what you care about, the opinions you’ve shared, your past conversations, and your industry expertise. So the AI isn’t starting from scratch or using a generic template every time. It understands what you would genuinely say, how you would say it, and who it would actually be relevant to.
You still choose how much automation you want. You can set the interactions, timing, and spacing for each campaign, then either use autopilot or review, edit, and approve each message as you go.
We want the AI to be smart enough to do the research and personalization for you, while you still stay in control of your voice and relationships :)
@serenalam Congratulations on the launch! Regarding the sequence aspect to Fuzzy AI, is there a way to connect platforms so emails are synced to internal CRMs?
@serenalam Love the relationship-first approach; curious how people balance automation with authenticity: for those who've used Fuzzy or similar tools, what one practice helped you keep outreach genuinely human?
@serenalam Many congratulations Serena and team! :)
How I met the maker
I was introduced to Serena and the Fuzzy team by @creative_nemo from @Waxwing. At first, I assumed Fuzzy was just another LinkedIn outreach tool, but the demo led by Serena surprised me!
What the tool does
Fuzzy is a relationship-first AI sales platform that warms up your prospects before you ever reach out, so your first message doesn’t feel cold.
It combines prospect research, LinkedIn engagement, content, commenting, personalized outreach (LinkedIn + email), sequences, reply handling, and team workflows in one place.
In practice, it acts like an AI SDR that builds familiarity through thoughtful content, comments and posts, then runs personalized campaigns in your voice.
Why I endorse it
After Serena walked me through a demo, I realized Fuzzy is the most comprehensive LinkedIn system I’ve seen, almost like having a LinkedIn agency for personal branding, relationship building, and outreach.
I haven’t encountered such an integrated tool on Product Hunt yet, so it gets my highest endorsement.
Give it a try!
@serenalam my prospects are warm and fuzzy (tagline?)
Bringing research, engagement, and outreach into one unified workspace is a massive UI win @serena_lam_!
In team setups where multiple reps or account executives are targeting different stakeholders within the same enterprise account, how does Fuzzy prevent duplicate 'warming' efforts? If Account Executive A is commenting on an Exec's post, does the workspace flag that context to Account Executive B so the team's outreach stays coordinated rather than spammy?
Fuzzy AI
@franz_briones Oh yes, we already have this in our Teams feature! The workspace flags when someone on your team is already engaging with that person, and you can turn on duplicate prevention with one click.
So in your example, AE B can see that AE A is already warming the exec and avoid doubling up. We really wanted teams to share that context so outreach stays coordinated rather than feeling spammy.
Definitely check it out, and would love to hear what you think :)
Fuzzy AI
Hey everyone, I'm Bladen, CTO at Fuzzy 👋
My focus has been making all the different parts of Fuzzy work as one reliable workflow, from prospect research and message generation to campaign execution and reply handling.
One of the hardest engineering challenges has been balancing automation with user control.
We don't want Fuzzy to operate like a black box. Users should understand what the system is doing, review important actions, and decide when they want the AI to continue or when they want to step in.
If you test Fuzzy today, I'd appreciate feedback on:
Whether the review steps give you enough confidence
Whether the workflow behaves as you expect
Any bugs, slow moments, or unexpected behaviour you encounter
I'll be monitoring the launch and technical feedback throughout the day, so please don't hesitate to challenge what we've built.
Love the approach to warming up prospects naturally. How are you handling content matching/comment personalization so it stays authentic and avoids sounding AI-generated?
Fuzzy AI
@chug2k Thanks Charles. This is the bit we've spent the most time on.
Fuzzy only comments when there’s a real overlap between what someone posted and what you actually know something about. It doesn’t comment just for the sake of commenting.
For personalisation, the short answer is memory. Fuzzy keeps a running memory of each prospect, so it knows what they’ve posted before, what you’ve already said to them and what they replied. That stops it commenting like it’s meeting them for the first time every week.
It also remembers how you write, then runs each comment through a humaniser to remove the usual AI tells. Nothing posts without a review step, and you can edit or kill any comment. It still gets things wrong sometimes. When in doubt, we’d rather post nothing :)
I've been trying Fuzzy, and what I like most is how much context it gives me before I reach out. I can see who's already engaging, understand why they might be relevant, and create a message that feels personal, all without switching between several tools. It makes the whole outreach process feel more natural and focused. Congrats on the launch!
Fuzzy AI
@xinrui1 Thank you for noticing!! We spent a lot of time getting that right. We built memory into Fuzzy so it learns how you work over time and gives you more relevant context before you reach out.
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And yes - exactly! We were tired of jumping between so many different tools too, so bringing the whole workflow into one place was a big reason we built Fuzzy. Really glad that resonated with you, and thanks for trying it!
Colonist.io #1 Online Catan Alternative
So the fix for cold outreach was... not being cold. Incredible. Jokes aside this makes sense, curious what the reply rate diff looks like?
Fuzzy AI
@demirbyilmaz Hahaha exactly 😂 It sounds very obvious when you put it like that :P
Results vary by campaign/who you're targetting/industry, but we’re generally seeing 2 to 3x higher reply rates. One comparable cohort went from 4% cold to 14% after warming.
The replies tend to be better too. Fewer polite rejections and more actual conversations. Still early, but very promising so far!
Nas.com
Does Fuzzy adapt its commenting style depending on the founder's writing voice or industry?
Fuzzy AI
@nuseir_yassin1 Yes! And actually, we go much deeper than matching your tone or industry.
Our Memories learn how you write, what you care about, your experience, what your company does, and the ideas you keep coming back to. The goal is to give Fuzzy your context, not just your tone.
You can also set a goal for each campaign, so Fuzzy understands what you’re trying to achieve with that interaction.
That means it can draft something based on your actual perspective, rather than using one generic “founder voice.” And you can still review and edit every comment before it goes live :)