Launched this week
Ferguson
Is your landing page actually... landing? Ferguson tells you
32 followers
Is your landing page actually... landing? Ferguson tells you
32 followers
Ferguson is an AI landing page auditor that reads your page cold... NOT ANOTHER ONE I HEAR YOU CRY! Patience my friend, patience... Unlike a generic AI prompt or the general "Roast my page" audits, every Ferguson audit is grounded in a clear set of conversion principles, not vague suggestions. You'll find out who your page is for, who it's quietly turning away, and crucially: where you stand against other landing pages in your category. That's the Ferguson difference.
Hey Product Hunt! Tom here, the creator of Ferguson.
Ferguson was built out of frustration with landing page advice. Unless you hire a CRO consultant, you're usually just doing your best based on generic advice you find online.
With Ferguson you get a detailed, cold read of your own page: who it's attracting, who it's potentially turning away, what's working, what isn't, and a list of fixes written in your brand voice. Every audit also feeds a benchmark, so you can see exactly how your page compares to others in your category.
I actually ran Ferguson on the Product Hunt homepage before launching today, here's part of the executive summary to give you a taste:
"The page's most meaningful gap is that it never tells either of its two audiences what they actually gain. Makers have no idea what launching here gets them — no outcome, no reach figure, no success signal. Browsers have no reason to subscribe to the newsletter beyond a generic prompt. The absence of any platform-level social proof (total users, products launched, maker outcomes) means a cold visitor has to infer the platform's scale from upvote numbers alone, which is a weak signal for someone who has never heard of Product Hunt."
If you're curious and want to see what Ferguson says about your own site there are 473 free launch packs left, so go claim yours, no card required.
@tedavis Very useful product i personally use it and it show me the issues on my landing page which i did not think and recommend me solutions also
@deepanshu_garg9 That's wonderful to hear! So glad it helped you surface some fixes for your landing page.
Did you know that you can also track your page's progress over time? Once you've done an audit and made some changes to your site, you can run another fresh audit and visit the comparison page to see how it stacks up!
@tedavis I have an upcoming launch and this very well might be useful for me. Great concept and I hope this becomes a successful product for all Maker's sakes!
@blakeatvassant Thanks for the comment Blake! Yea definitely check out Ferguson before you launch to see what it comes up with! Best of luck with the launch, and let us know when it's live.
I'm still in the 'building in public' phase, but tried Ferguson on the homepage anyway. It detected some issues and gave me clear improvements to make. As feedback for the hunter I would recommend @tedavis offering a white-label feature for agency packages, allowing to them to upload their logos to be shown in the reports, as I think they are the most appealing target for Ferguson.
@notzero Thanks for the comment! White-label is already built in for the agency package - anyone on the agency tier can apply their own logo / overview text, and business name.
@tedavis Oh sorry! That's great! I see it now on the general pricing page. I thought it wasn't supported because I saw the other tiers in the upgrade section and there is no mention of it there. Best wishes!
@notzero Good catch! Added it now.
Followed this from the IH post where Ferguson audited Product Hunt's own homepage - the 'never tells either audience what they actually gain' finding was sharper than most paid CRO audits I've seen. The fact that every fix is written in the page's own voice is the detail that makes it usable. Good luck with the launch!
As an extra treat for launch day, I'm running free audits for the first 20 people who drop their link below 👇 I'll reply with Ferguson's Executive Summary or the Inferred Target Audience breakdown.