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Expertise is a platform to build, run, share, and own AI skills. Experts publish their playbooks as protected, monetizable skills on a page of their own. Businesses install them in one click or build their own, spreading how their best people use AI across every seat in the company.
This is the 3rd launch from Expertise AI. View more
Expertise AI
Launching today
Expertise AI is where GTM experts monetize their playbooks as protected Al skills. Each expert gets a storefront where businesses demo and install these skills on a subscription, and gets paid every time one runs.
Free
Launch Team / Built With
Chatsimple
Hey Product Hunt! Hao here, founder of Expertise AI.
Human expertise is the most valuable asset in the world, and it's the only one with no infrastructure. Money has banks. Content has platforms. Code has repos. But the way the best GTM people share what they know hasn't changed in decades: you give it away as content, spend hours explaining it on calls, or hand over a file and lose control of it forever. The moment your playbook leaves your hands, it stops being yours.
So we built the missing infrastructure. On Expertise AI, you publish your playbooks as AI skills on a storefront of your own. Businesses demo them for free, install them in one click, and the skill personalizes itself to their business, their ICP, their stack, without you running a single setup call. You choose whether your playbook stays locked so nobody can ever see inside it, or goes open-source for the world. Either way, your name is on it, and you get paid while it runs. We think this is the start of the AI skills economy, and GTM is just where it begins.
The thought we kept coming back to while building: you built it, you own it. Everything in the product flows from that one idea.
We're launching today with our founding experts, and founding spots are open. If you're sitting on playbooks that work, we'll build your first skills with you and migrate your existing files free.
I'll be here all day. I'd especially love your hardest questions about how we protect what experts publish, because that's the part we built first. And if you've ever tried to productize your own expertise, tell me where it broke down. That's the exact problem we're working on.
Learn more: https://www.expertise.ai/
@haozhe_sheng Incredible execution on a much-needed idea... giving experts the infrastructure to own and monetize their playbooks as AI skills is a massive step forward. Best of luck with the launch today
Swytchcode
Super nice. How do I share my custom skills with others? Also what kind of playbooks can I publish
Expertise AI
@chilarai Thank you! Once you build a skill, you can publish it to your own storefront and share the link—others can demo and install it in one click. You can keep the playbook protected or make it open-source. Any repeatable GTM workflow can work, from ICP research and campaign audits to sales prep, content strategy, and pipeline reviews. If there’s a playbook you use repeatedly, we’d love to help you turn it into your first skill! 🙌
Acti
Giving experts a way to publish their playbooks as protected, monetizable skills could open up a very different kind of creator economy.
Expertise AI
@axelkane Exactly! We believe experts shouldn’t have to choose between sharing their knowledge and protecting its value. By turning playbooks into protected, monetizable AI skills, they can scale their expertise while keeping ownership—and that could unlock an entirely new creator economy. Thanks for seeing the vision! 🙌
PodcastorAI
I like that the product treats expertise as something operational, not just content sitting in a course or PDF.
Expertise AI
@sylvialane That’s at the heart of what we’re building. We want expertise to be applied in real workflows—guiding decisions and getting work done—rather than remaining passive content in a course or PDF. Thanks for recognizing that! 🙌
This makes AI adoption feel less like everyone experimenting alone and more like a team actually building shared operating knowledge.
Expertise AI
@boyso That’s such a great way to put it. We want teams to turn individual AI discoveries into shared, reusable knowledge—so everyone can build on what already works instead of starting from scratch. Thanks for capturing the vision so well! 🙌
Teable
I can see this working well for weekly campaign diagnostics where the same numbers need to be interpreted through a consistent framework.
Expertise AI
@jocky That’s a great use case. Turning a consistent diagnostic framework into a reusable skill means every weekly review can follow the same logic—while still adapting to the latest campaign data. Really appreciate you sharing this! 🙌
What caught my attention is the shift from building another agent to sharing the actual workflow behind it. That feels like the more valuable layer.
Expertise AI
@shirley_mou You captured the core idea perfectly. Agents may change, but the expertise—the reasoning, steps, and standards behind a great workflow—is the durable, valuable layer. That’s what we want people to own, share, and build on. 🙌