Love this idea- I have spoken to a lot of friends who use apps like Tinder and Hinge, but still have reservations about actually meeting the person. Being able to bring along a friend might remove that last obstacle for many new online daters. How does one seed the app with enough users to start? I imagine for a dating app, the experience for users is heavily impacted the the availability of potential matches.
@kunaltandon thanks for praise! Exactly, we had lots of friends who were in a similar predicament and this was the main inspiration for Double. Our early user acquisition strategy will be key to our success. We plan to promote Double city by city and gradually roll our across key locales so we have a concentrated userbase in focused areas. Our promotion strategy will include straight up street PRing, hosting Double parties, social media ads, media outreach etc. If you have any other ideas we would be more than happy to hear them? Thanks, Gary
Hi @imkialikethecar. Thanks for the questions. Long story but the short answer is Double was conceived after a few awkward Tinder dates in early 2014. We figured it would be more fun, less awkward and safer to go on a date with a friend. In terms of Grouper / Martini differentiation we are geared towards double dates. Four is a good number for a group dynamic which is social and still permits romance to blossom. Also the user has control of who and where they meet. Plus it is free. In terms of critical mass we are hard launching initially in London in time for Valentines Day and will roll out Double westwards across the USA thereafter. We have several user acquisition strategies lined up but please help us spread the word! Any further questions please don't hesitate to ask :) Gary
@micah yes we have been looking into Asia and the subcontinent and hope to launch their soon. Do you have any specific research that shows double dating is popular in India?
Thanks,
Loren
@lozzagould@micah Micah thanks for the heads up. This article sums everything up pretty succinctly -
http://www.nytimes.com/2011/02/2...
Ignighter now seems to be Stepout which is interesting... looks like we might be moving to Mumbai shortly then!
@sarahbuhr I'd generally prefer to go out with a couple close friends but like Grouper, this might be fun to try once or twice for the novelty at the very least.
@sarahbuhr Sarah thanks for the comment. Double can be used a couple of different ways. Either two single friends join up together and create a joint profile or... a couple signs up to meet other couples. The choice is ultimately with the user depending on how they use the app and their app settings.
Pillow
Cuvva
Money Over People
Double
Double
Blurb
Cuvva
Blurb
Cuvva
Double
Beehive Podcast - Josh James, Jeff Kearl, & Greg Warnock
Product Hunt
Double
Product Hunt
Blurb
Product Hunt
Product Hunt
Cuvva
Product Hunt
Backchannel
Product Hunt
Double
Product Hunt
Backchannel
Double