Croct
Personalization, AB testing, feature flag, and segmentation.
733 followers
Personalization, AB testing, feature flag, and segmentation.
733 followers
Croct is a conversion optimization platform that includes AI-powered audience segmentation, content personalization, AB testing, feature flag, real-time website analytics, and a component-based CMS for modern frameworks like Next.js and React.
It helps product and growth teams scale UI and website optimization, enabling faster growth without over-relying on developers.
This is the 3rd launch from Croct. View more
AI-powered website segmentation by Croct
Croct is a dynamic CMS with built-in personalization, AB testing, and analytics. Today, we're launching a new version of the product that not only provides real-time data about the user but also historical data. Now you can segment website visitors by the events they perform, specifying recency and frequency criteria for real-time audience segmentation.
Free Options
Launch Team / Built With
Product Hunt Wrapped 2025
RFM-style segments + flags in one place sounds handy. We’re on Next.js and juggle too many tools for this stuff. If setup’s light and doesn’t slow the page, tempting. The historical bits (recency/frequency) are the draw for me.
Croct
@alexcloudstar You’re not alone, those two points were deal breakers for us as well. That’s exactly why performance has always been a core concern in how we built the product.
From the start, we put a lot of focus on the developer experience, especially for frameworks like Next.js. The goal was to keep implementation lightweight, predictable, and not introduce extra work down the line (or page slowdowns 😅)
Croct
@alexcloudstar Great to hear that, Alex! If you get a chance to try Croct, we’d love to hear your thoughts and impressions.
how does it handle data privacy and GDPR compliance when tracking real-time behavioral patterns?
Croct
@lightninglx Great question, Xiang! Croct is designed to work with anonymous users by default, especially across open areas of the site. We don’t require personal data (such as email, name, or any direct identifier) to track real-time behavioral patterns or to deliver personalized experiences.
As users navigate the site, Croct creates and enriches an anonymous profile based purely on behavioral signals (pages viewed, interactions, interests, events). These signals are processed and activated in real time, allowing content, personalization, and experiments to be triggered immediately, without tying that behavior to personally identifiable information. :)
Swytchcode
Super awesome! Congrats on the launch
Croct
@chilarai Thank you, Chilarai! 💚
Croct
@chilarai , thank you for the support!! 💚
Love the focus on helping growth teams move fast without blocking on devs.
which use case has shown the biggest lift so far — AI audience segmentation, personalization, or A/B testing?
Croct
@pany_ai, that’s a great (and tricky) question :D
It’s hard to point to a single use case as “the biggest winner” because results vary a lot depending on factors like the market, the company’s growth maturity, traffic profile, and how well the team understands its audience.
What we consistently see driving the strongest impact, though, are 360º strategies that look at the entire user journey, not isolated tactics. Teams that combine AI-driven audience segmentation, personalization, and A/B testing tend to move the needle much more than those using any one of these in isolation.
Segmentation helps you understand who you’re talking to, personalization helps you deliver the right message at the right moment, and A/B testing ensures you’re continuously learning and improving. When these three work together, the impact compounds and that’s usually when we see the most meaningful lifts.
@camila_shiratsubaki1 That makes a lot of sense — the “360º strategy” framing really resonates 👍
I like how you describe segmentation → personalization → A/B testing as a compounding loop rather than isolated features.
Curious to go one step further: for teams just getting started, do you usually recommend a specific entry point in that loop, or does Croct adapt the starting point based on data maturity and traffic volume?
Croct
@pany_ai I’d say it’s the second option with a very important extra layer: the business goals and the pain you’re trying to solve. That’s what really carries the most weight and ultimately guides where it makes the most sense to start. 😊
Croct
Awesome launch as always Croct and the Team!
Croct
@georgekaran Thank you, George! Your support is always appreciated 🙋♀️💚
Solid approach to website personalization. Curious to know though - are you seeing adoption from enterprises as well? How do you handle privacy compliance across different geographies?
Croct
@imraju Yeah, adoption from enterprise companies has been really strong! In many ways, they have an advantage because higher traffic volumes accelerate experimentation and open up more possibilities for segmentation. We’re seeing especially high engagement from teams that are very data-driven and innovation-oriented, as they’re able to extract value faster and iterate at scale.
On privacy and compliance: our approach is built around anonymous user profiles by default. We work with behavioral and contextual data in open areas of the site, without requiring personal identifiers like email or user IDs. This allows teams to personalize experiences and run experiments in real time while staying aligned with privacy regulations across different geographies.
Croct
Wow! This is really amazing. Congratulations on the launch. Everything looks really great. 💚💚
Croct
@lh_gms Thank you, Lu! You are an important part of our history and your support will always be appreciated 💚