Copytesting

Hey, PH! I'm the founder of Copytesting (and CXL). For years I was a conversion optimization pro, and it always frustrated me how little data was available for me to do copy optimization. If you wanted to optimize your website copy - take what's there and make it better - there's really no data-driven way to go about it. Because you don't have any data on it. - Does the headline make people want to keep on reading? - Are the arguments you're making even stuff that people care about? - Do they understand what you're trying to say? - After reading everything, what remains unclear? Do you have data on this? You don't. Web analytics nor heat maps don't show you anything about the copy. User testing is not designed for this. So in most cases, you're left with gut feel and opinions. Considering how important copywriting is for marketing and conversion optimization, it's pretty crazy. I think it's insane there's no data available that will tell you which parts of your copy suck, what's unclear, or which parts really hit it home. Until now that is. Copytesting gives you this data. So you can improve your copy, and increase your conversion rates.

This reminds me of UserTesting but with a greater focus on copy. I've found a lot of value in UserTesting but they switched their entire focus to the enterprise and long-term contracts so it's no longer usable for us. I'd love to try this out for something we're building at Product Hunt.

This needed to exist. And now it does. Can’t wait to use it!

My first thought was: "Wait. This didn't this exist already!?". Considering that copy is HUGE for conversions, it makes sense to focus on that above all else (like button colors). So yeah, this looks like a super helpful tool.

I looked into the sample supplied. I'm a bit concerned that many vetted reviewers may be out of audience or seeing too many pages to stay objective. What about a first step with AI?

This is SO money! I recently finished the oldschool book "Scientific Advertising" and the biggest takeaway was testing headlines is one of the most important things you can do to optimize conversion.

Thanks for making this, Peep and Jaan. Hard to believe it didn't already exist given how important copy is.