Cello

Easiest way to add a referral program to your SaaS

5.0•6 reviews•

1.8K followers

Easiest way to add a referral program to your SaaS

5.0•6 reviews•

1.8K followers

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Affiliate marketing

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Marketing automation platforms

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Customer loyalty platforms

Put your word-of-mouth marketing on autopilot with our trusted referral program and reward your users (and affiliates) for sharing the product they love — yours! The only all-in-one referral platform for B2B SaaS.

Free

Launch tags:Marketing•Influencer marketing•Affiliate marketing

Launch Team / Built With

Render Sandboxes: a computer for every agentIsolated compute, persistent state and a real filesystem

Promoted

exactly what I've been looking for -- big congrats for the team!

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2yr ago

I’m soon launching a small Fintech B2C SAAS I’m saving this for later 😇

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2yr ago

Congrats on your launch. I really loved what you do!

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2yr ago

Vespio.ai

Fantastic job guys! Congrats on the N1 spot and the great work! 👏🏼

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2yr ago

Vozo AI — Video localization

@stefan_bader congrats on the launch! we’re building a b2b saas product where referrals are crucial. can you share more about how the 4-hour integration works and how the referral fees are managed and paid? thanks!

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2yr ago

Cello

Maker

Thanks @lightfield. Because Cello becomes a seamless part of your user experience, you'll need to integrate the referral component into your landing page and attribution into your payment flows. We have some out of the box integrations with payment providers to minimize the setup effort, and our team will support you all along the way. Check out the docs and video inside our portal and good luck on your B2B SaaS product launch!

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2yr ago

Cello

Maker

Let‘s dooo it!! 💥💥

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2yr ago

Sick launch! This looks like a game changer for referral programs. I’m wondering how Cello handles situations where users might be incentivized to spam referrals? Finding the right balance between rewarding advocacy and preventing abuse seems tricky.

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2yr ago

Cello

Maker

Thanks, @p_val 💜, and great questions. There are a few mechanisms to prevent fraudulent behavior while still not sacrificing the performance of the referral program: 1) Setting incentives right: With Cello, you can grant the referrer a monthly % revenue share of the referred-in subscription while the referred-in customer (referee) gets a discount on the subscription purchased. This is the most common incentive set-up our customers choose, which ensures you will always earn more money than you spend (positive ROI). This setup prohibits any kind of arbitrage for fraudsters. 2) Built-in fraud detection: Additionally, Cello offers sophisticated fraud detection built into the platform. Therefore, the platform monitors the non-personal information of referrers & referees to flag potential fraud cases that customers can have a closer look at (e.g., fingerprinting, disposable emails used, name similarities...) 3) Cool-down period: Products have a money claw-back period (usually 14 days). Obviously, you don't want to pay out referrer rewards if the referred-in license gets canceled a few days later. Therefore, you can set a cool-down period to prevent this from happening. After this period your referrers will get their rewards paid out. We're 2.5 years in, and >200k referrals were made via Cello. Spam referrals don't seem to be a problem at all if you link the incentives to actual revenue. I hope this was helpful 🙃 Did this answer your question?

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2yr ago

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5.0

Based on 6 reviews

Review Cello?

Cello is praised for its seamless integration and comprehensive referral system, particularly highlighted by the makers of ClipZap who commend its dedicated onboarding support. Users appreciate its user-friendly interface and customizable referral programs, which effectively boost referral rates and user engagement. The platform's analytics tools provide valuable insights for strategy optimization, and its support team is noted for being prompt and knowledgeable. Overall, Cello is recognized as a top choice for enhancing referral marketing, offering a straightforward setup and impressive results.

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